SOURCE: Racing Aces Marketing LLC

October 20, 2008 15:32 ET

Historic Pairing of NASCAR and eBay Taking Place

COLUMBIA, SC--(Marketwire - October 20, 2008) - For the first time in NASCAR Sprint Cup Series history, a major sponsorship of a race car is being made available on eBay.

Folllowing in the recent tradition of such mega pop culture offerings as ACDC's old tour bus, Charlie Sheen's home gym and a date at a movie premiere with superstar Scarlett Johansson -- not to mention such high-ticket and high-profile recent eBay auction items as an F/A 18 Hornet Fighter Jet, a 405-foot yacht, and a 1.3 billion-year-old piece of Mars that fell to Earth -- Racing Aces Marketing L.L.C. is tapping into the power of Ebay on behalf of its star client, champion racer J.J. Yeley.

Major advertisers such as Budweiser, Lowe's, Home Depot, and AT&T recognize the tremendous value of NASCAR sponsorships and the huge level of exposure NASCAR sponsorships provide their brands. Now, as a result of the Racing Aces-J.J. Yeley offering, a NASCAR Sprint Cup Series sponsorship is available on the Internet giant.

"This is a rare opportunity to get into the highly sought-after world of NASCAR Sprint Cup Series sponsorship with a champion racer, J.J. Yeley. J.J.'s amazing success as a 'Triple Crown' champion racer translates into more airtime for the sponsor, and we thought eBay was the perfect partner for this once in a lifetime event," said Doug Ames, President of Racing Aces Marketing.

Son of Midget racing legend "Cactus" Jack Yeley, J.J. Yeley has made his way through the ranks to the top tier of stock car racing. J.J., 31, has seen his stock soar from his beginnings as the youngest driver in Sprint Cup Racing Association's history. At 21, J.J. was (at the time) the youngest driver ever to qualify for the Indianapolis 500, where he netted an impressive top-10 finish. In 2003, J.J. went on to have arguably the best USAC season ever with 24 wins! He accomplished the "Triple Crown," winning the Midget, Sprint, and Silver Crown championships (joining the exclusive company of Tony Stewart as the only other person to do so). J.J. then made the same jump that Tony Stewart did and joined Joe Gibbs Racing in 2004. In 2006 he became a full time Sprint Cup driver for JGR's #18. 2008 was J.J.'s third season in the Sprint Cup NASCAR Series. He boasts seven career top tens, two top fives (with a career best 2nd at the 2007 Coca-Cola 600), and one career poll (2007 Citizens Bank 400).

Headquartered in Columbia, South Carolina, Racing Aces Marketing LLC. serves as a leading marketing resource to companies nationwide looking to match their message with the power of motorsports. Racing Aces offers an expansive roster of clients that includes Race Teams, media personalities and professional athletes. The company has built an industry-wide reputation for building businesses through the unique selling power of its client base.

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