SOURCE: Eloqua


March 02, 2011 10:40 ET

"History of SXSW" Infographic Celebrates Festival's 25th Anniversary

Eloqua and JESS3 Visualize Growth and Milestones of Popular Interactive, Music and Film Festival

VIENNA, VA--(Marketwire - March 2, 2011) - Eloqua, the leading provider of Revenue Performance Management solutions, in partnership with data visualization firm JESS3, today released "The History of SXSW" infographic to celebrate the genesis and milestones of SXSW.

The two companies have previously joined forces to visualize data and stories in new ways, including through The Blog Tree, The Future of Revenue and The Content Grid.

Joe Chernov, Director of Content at Eloqua, said creating an infographic around SXSW was the next logical step.

"We didn't want to deliver just a staid rundown of dates on a timeline," Chernov said. "We took a chock-full-of-information snapshot of how SXSW has grown and adapted to changing times, all while staying true to its roots of encouraging discovery and discussion."

Jesse Thomas, Founder & CEO of JESS3, says he can only hope the data visualization will serve as a collective benchmark for the annual conference and its attendees as the conference continues to grow.

"SXSW is the essential conference for technologists and social marketers," Thomas remarked. "We like to think of it fondly as our prom. The history and the future are bright for South-by. We hope this timeline does it justice."

The History of SXSW infographic is released under Creative Commons (CC-BY-SA) on the company's blog "It's All About Revenue" and its SlideShare channel. Eloqua is also sponsoring the Interactive portion of SXSW 2011. Chernov will moderate a panel discussion titled "Media Tomorrow: The Messenger is the Message" with panelists Jeremiah Owyan (Altimeter Group), Sarah Evans (Sevans Strategy), Jenn Van Grove (Mashable) and Leslie Bradshaw (JESS3) on March 12 at 3:30 CT.

Eloqua is also partnering with Bulldog Solutions to host "The Good, The Bad & The Thirsty," a free kick-off party at Club Deville in downtown Austin on March 12 between 5:30PM-8:00PM CT. Attendees can RSVP on Facebook. For every attendee who checks in at the event on Gowalla or Foursquare, Eloqua and Bulldog Solutions will donate $1 to Austin-based charity A Glimmer of Hope.

About Eloqua
Eloqua helps clients dramatically accelerate revenue growth through Revenue Perfomance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on Earth. Thousands of sales and marketing professionals rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit, subscribe to the It's All About Revenue blog, call 866-327-8764, or email

About JESS3
Headquartered in Washington, D.C., JESS3 is a creative interactive agency that specializes in social media and data visualization. JESS3 continues to push the limits of what creativity and storytelling mean, providing services that range from UI / UX, animation and social media strategy to developing large-scale installations, brand strategies and infographics for clients that include Nike, Google, Intel, NASA and foursquare. JESS3 also has a dedicated Labs division, which funds and launches its own products.

Contact Information