SOURCE: Colonial Williamsburg Foundation

Colonial Williamsburg Foundation

August 13, 2013 10:47 ET


WILLIAMSBURG, VA--(Marketwired - Aug 13, 2013) - "History Meets Horsepower" this September when Colonial Williamsburg and Mars Chocolate North America bring the excitement of NASCAR® to the Revolutionary City and partner with Richmond International Raceway for a series of events in Williamsburg and Richmond, Va.

On September 5, 2013, Kyle Busch, driver of the No. 18 M&M'S® Toyota Camry in the NASCAR Sprint Cup Series™, will make a pit stop in the Revolutionary City to experience Colonial Williamsburg's engaging programming and culinary traditions and to meet with visitors. The event will feature media interview opportunities, a meet and greet with fans in Merchants Square, carriage rides, colonial chocolate history demonstrations with Rodney Snyder, Chocolate History Research Director, and American Heritage Chocolate, and an exploration of the Revolutionary City with Kyle Busch and his wife, Samantha Busch.

On September 7, 2013, Colonial Williamsburg's talented culinary team, led by Chef Rhys Lewis and Historic Foodways' Frank Clark, will join Kyle at Richmond International Raceway to conduct cooking demonstrations and American Heritage Chocolate tastings before the Federated Auto Parts 400 NASCAR Sprint Cup Series race. Chocolate lovers, history buffs and NASCAR fans alike can follow all the action online with #HistoryMeetsHorsepower and enter the Colonial Williamsburg sweepstakes for a chance to win a unique experience with Kyle Busch at

Launched this spring, Colonial Williamsburg's partnership with Richmond International Raceway is designed to entice NASCAR fans to enhance their race weekend experience with the rich history of Colonial Williamsburg and the rich taste of Mars Chocolate North America's American Heritage Chocolate. Through its continued partnership with American Heritage Chocolate, Colonial Williamsburg seeks to offer its guests a unique and historical take on an 18th-century inspired line of real chocolate products. A surprising yet perfect match, this three-way collaboration is set to become a strong asset for Virginia tourism, drawing new audiences to two of the state's main attractions.

The Colonial Williamsburg Foundation preserves, restores and operates Virginia's 18th-century capital of Williamsburg, Va., as a 21st-century center for history and citizenship. Innovative and interactive experiences, such as the street theatre Revolutionary City® and the RevQuest: Save the Revolution! series of technology-assisted alternate reality games, highlight the relevance of the American Revolution to contemporary life and the importance of an informed, active citizenry. The Colonial Williamsburg experience includes more than 400 restored or reconstructed original buildings, renowned museums of decorative arts and folk art, extensive educational outreach programs for students and teachers, lodging, culinary options from historic taverns to casual or elegant dining, the Golden Horseshoe Golf Club featuring 45 holes designed by Robert Trent Jones and his son Rees Jones, a full-service spa and fitness center, pools, retail stores and gardens. Philanthropic support and revenue from admissions, products and hospitality operations sustain Colonial Williamsburg's educational programs and preservation initiatives.

About American Heritage Chocolate:
In 2003, Mars Incorporated undertook an extensive global research initiative to uncover the true history of chocolate. A group from Mars led a multi-disciplinary team of more than 115 experts from around the globe who accessed over 200 archives, libraries, museums and private collections to reveal chocolate's origin and history in the Americas. "CHOCOLATE: History, Culture, and Heritage," has contributions from 45 authors, including researchers, culinary chefs, food scientists and historians from leading historic institutions, and was published in 2009 by Wiley.

Out of this research project, the American Heritage Chocolate brand was developed in 2006 by Mars Chocolate North America to help educate consumers about the history of our nation through the engaging story of one of our most beloved foods...chocolate! Fashioned off an ingredient list from 1750, American Heritage Chocolate is an authentic historic chocolate made from ingredients available in the 18th Century. The recipe represents a true taste of chocolate the way our ancestors would have enjoyed it. The product line celebrates chocolate's important role in the lives of Americans during the 18th century. Made with all-natural ingredients and no preservatives, American Heritage Chocolate comes in four unique formats: chocolate sticks, chocolate bites, chocolate baking/grating blocks, and finely grated chocolate drink mix. American Heritage Chocolate is sold exclusively at over 130 fine gift shops at historic sites, museums and historic inns across the USA and Canada.

For a complete listing or to purchase online, please visit our website at Learn more about American Heritage Chocolate at, on Twitter @Choc_history and NOW on Pinterest at

About Mars Chocolate North America:
Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated. In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" -- this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare -- PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital, NUTRO®, SHEBA®, DREAMIES® and CESAR®; Chocolate -- M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley -- DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food -- UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks -- ALTERRA ® Coffee Roasters coffee, THE BRIGHT TEA CO.® tea, DOVE®/GALAXY® Hot Chocolate, and FLAVIA® brewer; Symbioscience -- COCOAVIA™, WISDOM PANEL™ and SERAMIS®. 

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About Richmond International Raceway:
Richmond International Raceway is the home to the "One Last Race to Make The Chase," the Federated Auto Parts 400 NASCAR Sprint Cup Series event on Saturday night, September 7. Fans can expect one of the most intense and heated races of the season, with drivers battling for a spot in the Chase for the NASCAR Sprint Cup. Once the checkered flag flies, the field will be set for the 10-race championship. Advance tickets, including seats in Turns 1 & 4, start at $45 and can be purchased by clicking here or by calling 866-455-7223.

The NASCAR Nationwide Series returns to Richmond International Raceway Friday, September 6, for a full day of on-track activity highlighted by the Virginia 529 College Savings 250 NASCAR Nationwide Series race "under the lights." A great family-friendly option, advance tickets start at $30 with children 12 and younger admitted free with a ticketed adult in general admission sections. To purchase, click here or call 866-455-7223.

In addition to tickets for the races, fans can upgrade their race day experience with Friday Pre-Race Pit Passes ($50) and Saturday 3-Wide Fan Hospitality ($80), which includes a Pre-Race Pit Pass, as well as food, beverages, driver question & answers sessions, and much more! Just be sure to add your race day experience when purchasing tickets online or over the phone.

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Contact Information

  • For more information contact:
    Missy Farren & Associates, Ltd.
    (212) 528-1691
    Amelie Bruzat
    Email Contact
    Erin Curtis
    Email Contact