SOURCE: HIT Technologies Inc

PRIMARY HITCASE logo

August 26, 2016 07:30 ET

HIT Technologies Reports 80 Million Audience and 6.4 Million Impressions From Discovery Channel Live Stream

VANCOUVER, BC--(Marketwired - August 26, 2016) - HIT Technologies Inc. (TSX VENTURE: HIT) ("HIT" or the "Company"), designs, develops, manufactures and distributes the world's most advanced adventure products for iPhone under the brand HITCASE. With an iPhone encased in the high-performing waterproof HITCASE PRO, the Vancouver-based team has successfully broadcasted a live stream shark dive off the coast of Florida for Discovery Channel's Shark Week.

The Hitcase team recently orchestrated an underwater live stream broadcast with shark ecologist and filmmaker Rob Stewart, Director of the film Sharkwater. Wearing a mounted Hitcase, Rob and the team streamed breathtaking live footage while free diving in known shark habitat. After a successful and engaging event for followers of the Discovery Channel's Shark Week, LUSH Cosmetics, Sea Shepherd, and Hitcase, the educational and interactive live stream was then picked up for a second dive and live broadcast on Discovery's main Facebook page with 42 Million Followers.

Equipped with his Hitcase protected iPhone 6s and a custom built underwater streaming system developed by HIT, Stewart was able to stream his free dive with the sharks to multiple social media platforms. Using Facebook Live and Twitter's Periscope, our Shark Week live stream broadcast exposed HITCASE to 80 Million people, received over 80,000 comments, 4500 shares and over 6.4 million impressions over 2 days.

"We are really excited to share these details in the aftermath of our Shark Week adventure, it was an incredible success and a lot of fun," said HITCASE Founder and CEO Brooks Bergreen. "A huge thanks to our fan base and supporters, Rob, and The Discovery Channel, without all of them, this huge achievement wouldn't have been possible."

As proud supporters of the ocean advocacy group Oceana, HITCASE encourages all Shark Week viewers to get actively involved in the non-profit's global shark conservation campaigns by going to oceana.org/join.

About HIT Technologies Inc.

HIT Technologies, Inc. (TSX VENTURE: HIT) develops and markets a portfolio of products under the brand HITCASE®, transforming Apple iPhones into mountable high-performing, weather- and shock-resistant video cameras. Their flagship product, the HITCASE® PRO and the HITCASE SNAP allow users to easily capture action photo and video content hands-free, using a variety of HIT Technologies' patented Railslide® mounts that attach to virtually any surface. HIT Technologies is headquartered in Vancouver, British Columbia, Canada. For more information about HITCASE, visit www.HITCASE.com. Search #hitcase on Instagram to see some of the amazing images created by HITCASE customers.

For press-related enquiries, please visit http://www.hitcase.com/press

About Rob Stewart and Sharkwater

Rob Stewart is a biologist, activist and filmmaker known for two of Canada's biggest theatrical documentaries -- Sharkwater and Revolution -- winners of more than 50 international awards. Sharkwater, credited as igniting the movement to protect sharks from shark fin soup, has been viewed by more than 124 million people and resulted in government policy changing to ban the practice of finning. Stewart's third film Sharkwater Extinction is in production and scheduled for release in September 2017. Stewart is also founder of United Conservationists -- creators of the Fin Free and Shark Free movements. www.sharkwater.com and finfree.org

Forward Looking Statements

This news release contains certain "forward-looking information" within the meaning of applicable Canadian securities laws that are based on expectations, estimates and projections as at the date of this news release. The information in this release about the Company's anticipated use of available funds, and the future plans and objectives of the Company are forward-looking information.Any statements that involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking information and are intended to identify forward-looking information.This forward-looking information is based on reasonable assumptions and estimates of management of the Company at the time it was made, and involves known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking information. Such factors include, among others, global economic climate; dilution; the Company's limited operating history; future capital needs and uncertainty of additional financing; the competitive nature of the industry; currency exchange risks; the need for the Company to manage its planned growth and expansion; the effects of product development and need for continued technology change; protection of proprietary rights; the effect of government regulation and compliance on the Company and the industry; network security risks; the ability of the Company to maintain properly working systems; theft and risk of physical harm to personnel; reliance on key personnel; global economic and financial market deterioration impeding access to capital or increasing the cost of capital; and volatile securities markets impacting security pricing unrelated to operating performance. Although the Company has attempted to identify important factors that could cause actual results to differ materially, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation to revise or update any forward-looking information other than as required by law.

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