CAMBRIDGE, MA--(Marketwire - Apr 24, 2012) - HiveFire, Inc., an online content marketing technology company, today announced that CEO Pawan Deshpande will lead an instructive session at Open Dialogue's Content Marketing Conference, taking place at 11:30 a.m., Wednesday, April 25 at the Old Mill Inn in Toronto. During his presentation, "Content Curation - Feeding the Content Beast," Deshpande will provide best practices on using content curation, the process of finding, organizing and sharing content online, to solve the common challenge marketers face to constantly feed the "content beast" with new material.
Deshpande's session will illustrate how content curation can simplify the task of continuously providing fresh and relevant content while promoting thought leadership, growing brand awareness and increasing lead generation. Through real life examples and customer case studies, Deshpande will give attendees an inside look at how content curation technology fits into the overall content marketing strategy and the value it has in achieving program goals.
"Content curation is an exciting space for marketers today and many are looking for guidance on how to best achieve their content marketing goals," said Deshpande. "HiveFire makes a conscious effort to provide insight to help marketers better understand the space. We are honored to have been invited to participate at this year's Open Dialogue Content Marketing Conference and are looking forward to it."
This year's Open Dialogue Content Marketing Conference, titled "The Power of Choice: Attracting Consumers in an Opt-In World," features presentations from companies on planning and executing effective content strategy. In addition to Deshpande, this year's agenda includes sessions led by executives from the Content Marketing Institute, Weber Shandwick and Eloquoa. Those that are unable to attend the conference but are interested in learning more about Curata are welcome to see the power of the tool first-hand by signing up for a 30-day free trial.
About HiveFire, Inc.
HiveFire provides easy-to-use marketing solutions for content curation and content marketing. HiveFire's product, Curata, allows marketers to quickly find, organize and share content on specific issues or topics in order to establish thought leadership, own industry conversations and drive qualified web traffic. HiveFire was founded in 2007 and is headquartered in Cambridge, Mass. For more information, visit www.Curata.com.