SOURCE: HiveFire


September 27, 2011 11:33 ET

HiveFire CEO to Expand Global Footprint of Content Curation

Presentation to French Executives During DMA 2011 to Provide Practical Advice for Engaging Audiences by Finding, Organizing and Sharing Online Content

CAMBRIDGE, MA--(Marketwire - Sep 27, 2011) - Content curation has gained significant traction as a preferred marketing tactic of American marketers, resulting in marketers worldwide seeking out ways to implement it in their own markets. Today, HiveFire, Inc., an online content marketing technology company, announced it will help extend the power of content curation abroad by providing visiting French executives best practices on content curation as part of their training at DMA 2011, the global event for integrated marketing hosted by the Direct Marketing Association.

The event will take place on Sunday, Oct. 2, 2011 beginning at 3 p.m. UBIFRANCE, the French Embassy Trade Office, organized the event and invited HiveFire CEO Pawan Deshpande to speak as a result of specific requests from the executives to learn more about content curation -- the process of finding, organizing and sharing online content. Attendees will include C-level executives from leading international brands.

Deshpande is a known expert on the topic of content curation who has dedicated significant energy to educating marketers on the value of content marketing and curation, including establishing thought leadership, building brand awareness and boosting SEO, and how to do it. In addition to speaking at myriad marketing conferences, Deshpande has worked closely with his team at HiveFire to develop free resources for marketers seeking help with developing and implementing a content curation strategy. These include an online Content Curation Glossary, a report on content curation adoption rates and two ebooks: Taming the Flood of Online Content and 5 Simple Steps to Becoming a Content Curation Rockstar. A third ebook will be unveiled in early October.

"A year ago, many marketers were unfamiliar with even the definition of content curation," said Deshpande. "Now, because it has proven its effectiveness so quickly, marketers around the globe are keen to roll it out in their own organizations. I am happy to help in whatever way I can to bring this powerful strategy to more marketers, both here and abroad."

About HiveFire, Inc.
HiveFire provides easy-to-use marketing solutions for content curation and content marketing. HiveFire's product, Curata, allows marketers to quickly find, organize and share content on specific issues or topics in order to establish thought leadership, own industry conversations and drive qualified web traffic. HiveFire was founded in 2007 and is headquartered in Cambridge, Mass. For more information, visit

Contact Information

  • Agency Contact:
    Katelyn Henry
    Version 2.0 Communications
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    HiveFire Contact:
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    Senior Marketing Manager
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