SOURCE: HiveFire

September 20, 2011 09:42 ET

HiveFire CEO to Share Story Telling Tips for Marketers in Upcoming AMA Webinar

Discussion to Cover Using Content Curation to Synthesize Information and Create Stories for Prospects and Customers

CAMBRIDGE, MA--(Marketwire - Sep 20, 2011) - HiveFire, Inc., an online content marketing technology company, today announced it will host an upcoming American Marketing Association (AMA) webinar on how marketers can use content curation, the process of finding, organizing and sharing online content, to improve their story telling capabilities and as a result, better engage customers and prospects.

"5 Tips for Old World Story Telling in Today's New World" will feature tips and marketing best practices for story telling in today's new social media economy. Most notably, speakers will cover how content curation can help marketers find, organize and share information, synthesizing it into stories that prospects and customers will understand. A Q&A session for all attendees will follow the formal presentation.

The webinar, which will be moderated by AMA's Anna Carbonara, will feature best practices and tips from proven experts in content marketing, including:

  • Pawan Deshpande, CEO and visionary of HiveFire. HiveFire's product, Curata, is an easy-to-use marketing solution for content curation and content marketing. Pawan has spoken at leading events including SXSW, Content Marketing World, the Online Media Summit, and previous AMA webinars. Prior to founding HiveFire, Pawan held positions at both Microsoft and Google. He attended the Massachusetts Institute of Technology (MIT) for both his graduate and undergraduate degrees in Computer Science.
  • Burt Herman, co-founder and CEO of Storify, a platform for creating stories from social media, and founder of Hacks/Hackers, a worldwide organization bringing together journalists and technologists. Storify was named one of the top 50 Web sites for 2011 by Time Magazine, and won the grand prize in the 2011 Knight-Batten Awards for Innovation in Journalism, among other accolades. Burt previously worked as a journalist at The Associated Press.

Thursday, Sept. 29, 2011 at 1 p.m. ET

Story telling has been passed down for generations, but only recently have marketers understood the innate value that it provides to their programs. Many still struggle to do it effectively. This webinar will shed light on how to transform marketers into vibrant story tellers and provide guidance on the most effective best practices.

The hour-long webcast is free. Interested marketers, media and others can sign up on the AMA's registration site.

About HiveFire, Inc.
HiveFire provides easy-to-use marketing solutions for content curation and content marketing. HiveFire's product, Curata, allows marketers to quickly find, organize and share content on specific issues or topics in order to establish thought leadership, own industry conversations and drive qualified web traffic. HiveFire was founded in 2007 and is headquartered in Cambridge, Mass. For more information, visit

Contact Information

  • Agency Contact:
    Katelyn Henry
    Version 2.0 Communications
    Email Contact

    HiveFire Contact:
    Jessie Zubatkin
    Senior Marketing Manager
    Email Contact