CAMBRIDGE, MA--(Marketwire - Apr 13, 2011) - A recent HiveFire survey of over 150 marketing professionals found that almost 42 percent of marketers are familiar with content curation -- the process of finding, organizing and sharing online content -- yet they do not currently implement it. Understanding that starting a new marketing program can be a significant challenge, HiveFire has joined forces with the American Marketing Association (AMA) to host a webinar with specific steps for incorporating content curation and content marketing into a larger marketing strategy.
Content curation has emerged as a hot topic among marketers in 2011. In fact, the HiveFire survey found 69 percent of marketers felt content curation is more important today than it was a year ago, and the same percentage said it will be more important a year from now.
The webinar, to be held Thursday, April 21 at 1:00pm ET, will give participants a clear understanding of content curation and marketing; why they have become increasingly important marketing strategies; and how to use them to make a measurable impact on business. Joining Deshpande will be Joe Pulizzi, a leading author, speaker and content marketing strategist who founded the Content Marketing Institute and client-vendor matching site Junta42. As part of the discussion, the following questions will be answered:
- Why are content curation and content marketing important for today's marketers?
- Should you be doing content curation and content marketing today?
- What are easy steps you can take to get started with a content curation and content marketing program?
"Content curation can be easy. But getting started can be a bit challenging," said Deshpande. "With some coaching and hearing best practices that Joe and I have seen work for real-world marketers, I'm confident that participants will receive the confidence needed to be effective curators."
As part of its ongoing efforts to help marketers see and understand the power of content curation, HiveFire also recently introduced a free trial program for its leading content curation tool, Curata. Marketers can receive access to Curata's content curation platform free for 30 days, which includes a dedicated curation expert that will work with subscribers to set goals, provide complete training, and get users up and running quickly.
To register for the webinar and learn more about the event, visit the AMA's website here. To sign up for the free trial or learn more about Curata and the power of content curation, visit www.GetCurata.com.
About HiveFire, Inc.
HiveFire provides easy-to-use marketing solutions for content curation and content marketing. HiveFire's product, Curata, allows marketers to quickly curate content on specific issues or topics in order to establish thought leadership own industry conversations and drive qualified web traffic. HiveFire was founded in 2007 and is headquartered in Cambridge, Mass. For more information, visit http://www.GetCurata.com.