SOURCE: Curata, Inc.

May 01, 2012 09:00 ET

HiveFire, Inc. Changes Name to Curata

Company Maintains Focus on Providing Tools and Education to Support Marketers' Successful Content Curation Efforts

CAMBRIDGE, MA--(Marketwire - May 1, 2012) - HiveFire, Inc., a leading online content marketing technology company, today announced it has changed the company's name to Curata. The name change, effective immediately, reflects the company's focus on advancing content curation -- the practice of finding, organizing and sharing online content -- and more closely aligns with the company's flagship content curation technology solution, which goes by the same name.

Curata, which was launched in 2007, has roughly doubled revenue and its number of customers in the past year alone and counts U.S. Concrete, Thermo Fisher Scientific and Kelly Services among its customer base. The company currently boasts a strong roster of marketing and public relations agency resellers as well.

"Today's name change marks an exciting new era for Curata," said CEO Pawan Deshpande. "Content curation has exploded since we entered the market and as it continues to move mainstream, we are committed to having the best product, most talented team and superior coaching to help marketers navigate the evolving content marketing and curation landscape."

The Curata platform helps B2B marketers successfully leverage the growing practice of content curation in order to meet common marketing objectives such as boosting brand awareness, establishing thought leadership and supporting SEO. In fact, most Curata customers are able to curate content in less than 20 minutes per day, compared to hours when done manually.

About Curata

Curata (formerly HiveFire, Inc.) provides easy-to-use web-based marketing solutions for content curation and content marketing. The Curata platform allows marketers to quickly find, organize and share content on specific issues or topics in order to establish thought leadership, own industry conversations and drive qualified web traffic. Curata was founded in 2007 and is headquartered in Cambridge, Mass. For more information, visit

Contact Information

  • Agency Contact:
    Katelyn Henry
    Version 2.0 Communications
    Email Contact

    HiveFire Contact:
    Jessie Zubatkin
    Senior Marketing Manager
    Email Contact