SOURCE: HiveFire

content curation, content marketing, curata, hivefire, social media

January 19, 2011 08:00 ET

HiveFire Launches Channel Partner Program for Curata Content Curation Technology

Marketing Technology Provider Partners With Agencies to Support Effective Content Curation Initiatives Through Flagship Technology Solution

CAMBRIDGE, MA--(Marketwire - January 19, 2011) - Content marketing technology company HiveFire today announced the launch of its channel partner program to help marketing agency and public relations professionals unlock the value of content through Curatasm, the leading content curation technology solution on the market. The channel partner program answers growing demand from marketing and PR professionals seeking solutions that help them deliver not only on the promise of content marketing, but also provide added value to clients in a variety of industries. Consultants and agencies in marketing (content and inbound marketing, in particular), public relations, SEO and SEM are among the current and potential partners for the channel partner program (see for additional information).

By offering and implementing Curata, channel partners will be able to offer expanded content marketing expertise and related services to their clients. Specifically, Curata will help partners deliver measurable results to their clients quickly. Those results include both quantitative benefits related to lead generation and SEO and the qualitative benefits of establishing thought leadership and industry presence in a particular market space. The program also provides opportunities for agencies to strengthen client relationships and bundle SEO, lead generation and public relations into a more comprehensive package of services. 

"Content curation is a natural fit for agencies because they understand their clients and their industries the best," said Pawan Deshpande, chief executive officer of HiveFire. "Having worked closely with marketing and public relations professionals to address content marketing challenges, we recognized that agencies are well-poised to capture this opportunity with content curation while strengthening client relationships."

Agencies and consultants who join the Curata channel partner program have access to several tools that will help further both their understanding and their clients' understanding of effective content curation through Curata. These resources include a Content Marketing Toolkit, which aids in the training of partners as more effective "curation coaches" for marketing and PR clients, as well as demo portals to demonstrate first-hand Curata's features and benefits. These tools will allow marketing and public relations professionals and their clients to most effectively sort through deluge of online content available and curate only the most timely and relevant content to support their campaigns. Additionally, channel partners will receive a 20% revenue share for every Curata portal they sign to a customer.

"Content Curation marketing is the most exciting strategy since SEO for helping B2B marketers connect with qualified customers," said JP Laqueur, president of Idea-ware, LLC. "And Curata is the most effective tool for implementing a content curation and though-leadership marketing program. We simply love it."

About HiveFire, Inc.
HiveFire provides easy-to-use marketing solution for content curation and content marketing. HiveFire's product, Curata, allows marketers to quickly curate content on specific issues or topics in order to establish thought leadership, own industry conversations and drive qualified web traffic. HiveFire was founded in 2007 and is headquartered in Cambridge, Mass. For more information, visit

Contact Information

  • Agency Contact:
    Katelyn Henry
    Version 2.0 Communications
    Email Contact

    HiveFire Contact:
    Richard Turcott
    Chief Marketing Officer
    Email Contact