SOURCE: HiveFire


September 08, 2011 09:05 ET

HiveFire to Host "Minute To Win It - Curation Edition" Event During FutureM

Expert Marketing Contestants to Compete for Title of Content Curation King, Judged by Boston Globe Editor

CAMBRIDGE, MA--(Marketwire - Sep 8, 2011) - With marketers from around the globe prepared to descend on Boston in anticipation of FutureM, HiveFire, Inc., the content marketing solution provider and maker of Curata, today revealed details for the event it is hosting, Minute to Win It - Curation Edition. The game show-inspired event is scheduled to take place on Thursday, Sept. 15 at the offices of Hill Holliday, located at 53 State Street in Boston. Cocktails and networking begin at 6:30 p.m., followed by the formal program at 7:00 p.m.

Playing off the same format as the popular television game show, contestants will each have 60 seconds to answer audience-generated questions about content curation -- the process of finding, organizing and sharing online content. MarketingProfs' managing editor Matt Grant will emcee the evening, and The Boston Globe's assistant business editor, Michael Warshaw, will judge the contestants after each round. HiveFire assembled some of the brightest minds in the space to face off, including:

  • Pawan Deshpande, CEO, HiveFire
  • Mike Dyer, Senior Vice President and Co-Director of Content, Hill Holliday
  • Chuck Eberl, CMO, Connance
  • One audience contestant that will be selected from attendees at the event

The winner will not only be named the Content Curation King of FutureM, but also receive a donation in his or her name to a local charity of choice.

HiveFire is currently accepting suggested questions to be answered during the game. To suggest one, tweet @GetCurata or comment on the Content Curation Marketing blog. Attendees and FutureM onlookers are also highly encouraged to live Tweet and track the event using #M2WCurata on Twitter.

"Content curation is a tactic marketers will need to know about in 2012 and well beyond, but that doesn't mean they need to attend a typical panel discussion to learn what it is and how to implement it," said Deshpande. "We hope this will be a fun, informative event that will encourage marketers to think outside the box when it comes to their content marketing strategies and dovetail nicely with other forward-thinking approaches being covered throughout FutureM."

FutureM, a week-long set of events organized by MITX (the Massachusetts Information Technology Exchange), is designed to help marketers learn about, tackle and manage the trends and technologies that will impact the future of marketing. To purchase a pass -- which includes free registration for Minute to Win It - Curation Edition -- or learn more, visit FutureM's website or the FutureM News Site. The news site is powered by HiveFire's content curation platform, Curata, as part of company's founding sponsorship of FutureM.

About HiveFire, Inc.
HiveFire provides easy-to-use marketing solution for content curation and content marketing. HiveFire's product, Curata, allows marketers to quickly find, organize and share content on specific issues or topics in order to establish thought leadership, own industry conversations and drive qualified web traffic. HiveFire was founded in 2007 and is headquartered in Cambridge, Mass. For more information, visit

Contact Information

  • Agency Contact:
    Katelyn Henry
    Version 2.0 Communications
    Email Contact

    HiveFire Contact:
    Jessie Zubatkin
    Senior Marketing Manager
    Email Contact