SOURCE: HiveFire


October 11, 2011 09:00 ET

HiveFire to Host the Third Annual Curata User Conference

Customers to Participate in Interactive Forum on Content Curation Outlook and Best Practices

CAMBRIDGE, MA--(Marketwire - Oct 11, 2011) - HiveFire, an online content marketing technology company and maker of Curata, will hold its Third Annual Curata User Conference at Hotel Marlowe in Cambridge this Thursday, October 13. The day-long event will focus on educating users on best practices for the emerging marketing tactic of content curation, the process of finding, organizing and sharing online content, and how to use Curata to deliver on them.

In addition to an industry forecast from HiveFire CEO Pawan Deshpande and an overview of results from the company's soon to be released B2B Marketing Trends 2011 survey, the conference will also feature a "fireside chat" with guest speaker Dave Weinberger on the intersection of marketing, the organization of information, and knowledge networks. Weinberger is the co-author of The Cluetrain Manifesto and a fellow at the Berkman Center for Internet and Society at Harvard Law School. Attendees of the event will also have the benefit of a series of sessions including an interactive forum, new features show and tell, product roadmap and the presentation of customer awards.

Now in its third year, the conference is open to registered customers and embodies HiveFire's continued commitment to educating its users on the most effective ways to utilize Curata and foster best practices amongst the community. Users of the product include marketing and services professionals who utilize Curata as an easy-to-use marketing solution for advancing thought leadership, generating and nurturing leads and increasing brand visibility through curated and original content.

For additional details, or to request a briefing with Pawan Deshpande, please contact Katelyn Henry, Version 2.0 Communications, at 617-426-2222 or

About HiveFire, Inc.
HiveFire provides easy-to-use marketing solutions for content curation and content marketing. HiveFire's product, Curata, allows marketers to quickly find, organize and share content on specific issues or topics in order to establish thought leadership, own industry conversations and drive qualified web traffic. HiveFire was founded in 2007 and is headquartered in Cambridge, Mass. For more information, visit

Contact Information

  • Agency Contact:
    Katelyn Henry
    Version 2.0 Communications
    Email Contact

    HiveFire Contact:
    Jessie Zubatkin
    Senior Marketing Manager
    Email Contact