SOURCE: HiveLive


May 05, 2009 11:14 ET

HiveLive Sponsors American Marketing Association Webcast on the Value of Online Communities for Market Research

Features Discussion on How Online Communities Are Fueling Innovation and Driving Deeper Customer Insights

BOULDER, CO--(Marketwire - May 5, 2009) - HiveLive™, Inc., a leading enterprise social software platform provider, and the American Marketing Association (AMA) will host a webcast on "The Five Reasons to Do Market Research in an Online Community." The intersection of online communities and market research is creating a dynamic way for companies to gain customer insights. With their quick turnaround, the ability to build brand advocates and gain participation from a large range of people without traditional geographic boundaries, online communities are transforming qualitative research.

Quick Facts:

-- Thursday, May 7, 2009 at 1 pm EDT

-- Speakers include John Kembel, CEO of HiveLive and Christopher Wilshire, Founding Partner of Egg Strategy; the discussion will be moderated by Alli Libb of the AMA

-- The following topics will be discussed:

--  How social networks and online communities are changing market
    research and are ideal for uncovering deep, disruptive customer insights
--  Why audience precision is important and how you can make it work in a
--  The signs that your business may need an online community
--  Tips for taking your market research online

To register for the webcast, visit:

Related Links:

HiveLive Blog: Social By Design

Visit the HiveLive homepage

Visit the Egg Strategy homepage

Photo of John Kembel

Follow John Kembel on Twitter

Read John Kembel's bio

Read Christopher Wilshire's bio html

About HiveLive

HiveLive, a leading social software provider, helps product owners, brand managers, and market research professionals use online communities to better connect with and understand their customers. Through HiveLive-powered communities, businesses can more rapidly and cost-effectively tap into the preferences, motivations, and ideas of customers -- and use those insights to fuel product innovation, increase marketing effectiveness, and enhance customer experience. With unparalleled audience precision and the richest set of community applications available, HiveLive's community platform enables companies to engage the right customers in focused activities that are aligned with business goals. HiveLive is privately held with headquarters in Boulder, Colorado. For more information, visit

Contact Information

  • Media Inquiries:

    Meredith Bagnulo
    Account Director
    104 West Partners
    Email Contact

    Tracey Floming
    Director, Market Communications
    HiveLive, Inc.
    (720) 407-2623
    Email Contact


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