SOURCE: HMA Cultural Marketing

November 15, 2013 13:23 ET

HMA Cultural Marketing Wins Gold at Stevie® Awards for Women in Business

2013 Stevie Awards Was the Largest Competition of Their History With the Presence of 18 Nations

WASHINGTON, DC--(Marketwired - November 15, 2013) - HMA Cultural Marketing, Inc., a woman- and minority-owned communications and social marketing firm, announced last week that it won the Multicultural Communications Campaign of the Year category for Women in Business. HMA earned its spot for the company's successful campaign National Influenza Vaccination Disparities Partnership (NIVDP), which has built awareness about the benefits of flu vaccination through innovative media strategies.

The Women in Business honors women executives, entrepreneurs, employees and the companies they run -- worldwide. The Stevie Awards have been hailed as the world's premier business awards.

"We are very proud of the recognition from the Stevie Awards," said HMA Cultural Marketing CEO and Founder Irma Maldonado. "We are equally proud of the difference HMA is making in addressing health disparities that impact people who are underserved in our communities."

More than 1,200 nominations were considered in more than 90 categories, including Executive of the Year, Entrepreneur of the Year, Women Helping Women, and Communications Campaign of the Year. 

In two years the NIVDP campaign has worked with over 500 grassroots organizations, community clinics, health departments and corporate partners to vaccinate thousands of people across the United States and to build awareness about the benefits of flu vaccination through innovative media strategies. This includes the development of the first Spanish-language motion comic book for the Centers for Diseases Control and Prevention (CDC) -- Un Amor Perdido. Watch the motion comic book at http://1.usa.gov/16NXBgl.

"For 10 years we have been recognizing the achievements of women in business, and this year's nominations were the most impressive class the judges have ever reviewed," said Michael Gallagher, founder and president of the Stevie Awards. 

The winners were honored at the Marriott Marquis Hotel in New York.

HMA Cultural Marketing

Setting the standard since 1994, HMA applies an in-community philosophy and approach to cultural marketing. We help clients redefine how to engage diverse communities, amplify the message, and move people to act. Our in-culture, in-language, in-community work helps clients find effective solutions when stakes are high and cost matters. With a full array of services our firm provides an integrated approach that has been generating results for two decades. In today's 24/7 interaction, HMA's expertise benefits clients by building trust, community presence, and cultural relevancy. Learn more about HMA Cultural Marketing at www.hmaassociates.com

Contact Information

  • Contact:
    Javier von Westphalen
    Senior Vice President Corporate Communications & Strategy
    HMA Cultural Marketing
    (202) 342-0676
    Javier@hmaassociates.com