SOURCE: Hospitality Marketing Concepts

December 26, 2006 21:11 ET

HMC to Launch Hilton Premium Club in Hefei

NEWPORT BEACH, CA -- (MARKET WIRE) -- December 26, 2006 -- HMC (Hospitality Marketing Concepts), the leading solution provider of loyalty membership programs, will be launching the Hilton Premium Club at the chain's newest hotel in Hefei, China.

The 26-storey Hilton Hefei is a brand-new, 561-room hotel scheduled to open in February 2007. With 7 contemporary food and beverage outlets, and recreational amenities such as a swimming pool, health club and spa, the Hilton Hefei will join the Hilton Premium Club network with excellent offerings for the general membership.

The "Hilton Premium Club" is a first-class membership club, offering recognition and benefits at select participating Hilton Hotels throughout Asia. Members will enjoy a variety of special member-only benefits and privileges designed to reward and recognize valued Hilton guests. The 12-month membership also provides the member with unlimited complimentary dining at any of the participating hotel restaurants when accompanied by one or more paying guests.

"Hefei is a thriving industrial centre for Anhui and plays host to savvy business travelers, who expect first-rate services," said Luc Bollen, General Manager of the Hilton Hefei. "The team at Hilton Hefei is excited by the opportunity to cooperate with HMC, and also believe that we can create memorable hospitality experiences in future."

"We are very excited to partner with Hilton Hotels in launching this brand new property together," said Stuart McAusland, HMC's Vice President and General Manager for Asia/Pacific. "HMC's turnkey solutions are especially valuable to opening properties, when human resources are already stretched and first impression to the marketplace is particularly important. HMC will work closely with the Hilton Hefei on launch efforts to yield maximize impact and achieve quick return on investment."

ABOUT Hilton Hotels Corporation

Hilton Hotels Corporation (NYSE: HLT) is the leading global hospitality company, with nearly 2,800 hotels and 475,000 rooms in more than 80 countries, including 150,000 team members worldwide. The More than 2,300 hotels are owned, managed or franchised in North America with some of the best known and highly regarded brands, including Hilton®, Conrad®, Doubletree®, Embassy Suites Hotels®, Hampton Inn®, Hampton Inn & Suites®, Hilton Garden Inn®, Hilton Grand Vacations™, Homewood Suites by Hilton®, Scandic and The Waldorf Astoria Collection™. Outside North America, the company operates 262 hotels branded Hilton and 130 under the mid-market Scandic brand. For more information, please visit


Headquartered in Newport Beach, Southern California, HMC is the leading provider of travel industry paid consumer membership and database management programs. HMC provides services to more than 1,000 full-service hotels worldwide. A selection of clients includes InterContinental, Le Meridien, Starwood, Ritz, Shangri-La, Mandarin Oriental, Husa, Orbis, Raffles and Swissotel. HMC is a global company with offices in more than 50 countries including Italy, France, Germany, Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada, United Kingdom and United States. More information about HMC may be found on the company's website or by contacting Peter Gorla, Vice President of Marketing at 949-833-8000 Ext. 218 or via email at

Contact Information

  • Contact:
    Peter Gorla
    Vice President of Marketing
    949-833-8000 Ext. 218
    Email Contact