SOURCE: hmc2 Advertising

March 02, 2008 05:00 ET

hmc2 Advertising Grows Interactive Services Division

STOWE, VT--(Marketwire - March 2, 2008) - hmc2 Advertising, LLC announces the addition of Bill Patton to its staff. Patton joins hmc2 as the company's lead strategist for Interactive Services and Online Direct Response.

Patton continues a pattern of working for companies with numerically-adorned names: prior to joining hmc2, Patton was the Marketing Director at Concept2 in Morrisville. His experience also includes marketing positions at Wild Country and Black Diamond Equipment. Patton has developed public relations and branding campaigns, web development, and online marketing initiatives for a range of products and ideas. Most notably, Patton led the development of an online community and loyalty application for Concept2 that quickly grew to include nearly 100,000 people from 93 countries. "hmc2 is positioned to help companies leverage the reach of the web, in combination with cutting-edge advertising and community marketing, to make a real difference for our customers in building lasting value for their brands," said Patton. Veronica Williams, president and managing partner of hmc2 Advertising, said that Patton's technical expertise will add a new dimension to the media mix for the agency's clients. "We have long sought to find and exploit new and unique marketing avenues," she noted, "and Bill has established himself as a leader in new media marketing while at Concept2. We're very pleased to be able to bring his vision and creativity to hmc2 partners."

Patton grew up in New York. He earned a bachelor's degree in physics from the University of Vermont and an MBA from Northeastern University in Boston. Patton, an avid rock climber in his free time, resides in Underhill with his two daughters.

hmc2, located in Stowe, Vermont, is a full service-marketing firm that offers its clients strategic, integrated solutions that create resonance and incite action. hmc2 is a member of the prestigious American Association of Advertising Agencies. For more information call 802-253-7141 or log onto www.hmcstowe.com.

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