SOURCE: hmv Canada

hmv Canada

March 07, 2016 06:00 ET

hmv Canada and Ticketmaster Team Up to Deliver Fans Enhanced Access to Music and Live Entertainment

Ticketmaster Retail Centers Open in Select hmv Store Locations Across Canada

TORONTO, ON --(Marketwired - March 07, 2016) - hmv Canada, the country's premier retail destination for music and entertainment, is pleased to announce the rollout of a first-of-its-kind national marketing and promotional partnership with Ticketmaster, the global market leader in live event ticketing technology. This partnership brings together two of the industry's most progressive entertainment giants to provide fans across Canada with even greater access to music and live events.

hmv Canada opened its first store in 1986 and has since grown to become Canada's largest entertainment retailer with 106 locations from Newfoundland to British Columbia, and both a digital music and online store. An integral element of the Ticketmaster partnership is the addition of an omni-channel/digital offering on hmv Canada's online site later this year, which will complement Ticketmaster's prominent brand presence in 47 hmv Canada stores across the country.

"hmv is thrilled to announce our new partnership with Ticketmaster in Canada," said Nick Williams, President and CEO, hmv Canada. "As recognized leaders in entertainment, it is only natural that we team up to deliver fans the very best in music and live event experiences."

This significant partnership enables Ticketmaster to offer its clients, among additional benefits:

  • Opportunities to reach a new and engaged fan group for all segments (concerts, sports, family, theatre) for national and regional events
  • Increased awareness of scheduled events via in-store traffic and online and social media audiences
  • In-store retail and online ticket sales, providing added convenience for fans
  • Ticket presale and contesting opportunities

"We are excited to launch this initiative with hmv," said Patti-Anne Tarlton, COO, Ticketmaster Canada. "This national partnership is an important part of the marketing and promotional opportunities we can offer our clients enabling them to reach and engage new fans at select hmv locations and online."

By joining forces, Ticketmaster and hmv Canada also share the exciting opportunity to deliver unique and engaging ticketing promotions, bundles and packages to fans of live entertainment across the country.

About hmv Canada
hmv Canada's first store opened in 1986, from which it has grown to become a Canadian entertainment market leader with 106 stores from Newfoundland to British Columbia, including flagship locations in Toronto, Vancouver, Edmonton, and Montreal. hmv Canada is an innovator in its market, launching in 2009 its digital music store, in 2010, the pure customer rewards program, which has attracted over 1.5 million paid cardholders. hmv has been named Canadian Music Retailer of the Year for the past 21 years, and has also been recognized as the Canadian Entertainment Network DVD Retailer of the Year. In July 2011, Re:Capital Canada, a subsidiary of Hilco Capital, acquired hmv Canada from the UK's HMV Group plc.

About Ticketmaster
Ticketmaster is the global market leader in live event ticketing, digital marketing, and mobile fan engagement tools that drive over 450 million ticket transactions per year. Through exclusive partnerships with thousands of venues, artists, sports leagues, and arts and theater tours, Ticketmaster delivers unparalleled access to the most iconic live events to millions of fans worldwide. Ticketmaster is a division of Live Nation Entertainment, the world's leading live entertainment company. 

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Contact Information

  • For more information:
    hmv Canada
    Elyssa Macri
    416.620.6618 ext. 716