SOURCE: Signature Eyewear

October 04, 2010 09:00 ET

HMX Group and Signature Eyewear Strengthens Relationship With a Multi-Brand Licensing Deal

Hickey Freeman, Bobby Jones and Monarchy Added to Signature Eyewear Portfolio

INGLEWOOD, CA--(Marketwire - October 4, 2010) -  HMX Group and Signature Eyewear (OTCBB: SEYE) are pleased to announce a licensing agreement that will enable Signature to continue with the Hart Schaffner Marx brand while adding iconic American brands Hickey Freeman, Bobby Jones and Monarchy to its portfolio. The agreement gives Signature exclusive rights to distribute the brands' optical and sunwear collections worldwide.

"Our partnership with Signature has spanned almost 20 years and we are pleased to be expanding our relationship," commented Doug Williams, CEO of HMX Group. "Their experience and broad knowledge of the optical and sunwear arena will be invaluable to our growth and expansion."

Hickey Freeman is a luxury American tailored clothing and sportswear brand that balances great design and skilled hand work and combines silhouettes of contemporary style and elegance. Bobby Jones Apparel is a new take on a grand tradition: classic, American, luxury products for the contemporary lady and gentleman. Monarchy is an eclectic premium men's and women's apparel brand that is a front runner in fashion.

"We are excited to bring the heritage of these iconic American brands to the men's eyewear category," said Michael Prince CEO of Signature Eyewear. "Hickey Freeman has long been considered the American standard for men's fashion -- attention to detail and bespoke tailoring has set Hickey Freeman in a class by itself. Bobby Jones will allow us to expand our sunglass business around the globe as we will strive to create a collection of fine sunwear which balances performance and fashion."

Under the creative direction of designer Joseph Abboud, Jim Sepanek will search the industry for the finest lens combinations and superb frame qualities. "The lens story will be critical as we appeal to consumers seeking performance whether on the golf course, the ski slope or the water," said Sepanek. Signature Eyewear expects to preview the collections at MIDO and Vision Expo New York in March 2011.

About HMX Group, LLC
HMX Group includes a portfolio of brands including Hickey Freeman, Hart Schaffner Marx, Coppley, Bobby Jones, Exclusively Misook, Simply Blue (Christopher Blue Denim, Worn Men's and Women's) and Monarchy Collection.

About Signature Eyewear
Signature Eyewear is a California public company and is a leading designer and marketer of prescription eyeglass frames and sunglasses under internationally-recognized brand names such as Carmen Marc Valvo, Cutter and Buck, Hart Schaffner Marx, Laura Ashley, Michael Stars and Nicole Miller. Signature Eyewear's proprietary brands include Dakota Smith Eyewear and The Signature Eyewear Collection. The Company's products are sold in the United States and internationally to opticians, optometrists and ophthalmologists, optical retail chains and department stores. For information about Signature Eyewear call 1-800-765-EYES or visit the company's web site at www.seye.com.

The above news release contains forward-looking statements. These statements are based on assumptions that management believes are reasonable based on currently available information, and include statements regarding the intent, belief or current expectations of the Company and its management. Readers are cautioned that any such forward-looking statements are not guarantees of future performance, and are subject to a wide range of business risks, external factors and uncertainties, including increasing market interest rates. Actual results may differ materially from those indicated by such forward-looking statements. For additional information, please consult the Company's most recent public filings and Form 10-K for the year ended October 31, 2009. The Company assumes no obligation to update the information contained in this press release, whether as a result of new information, future events or otherwise.

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