October 03, 2012 09:00 ET

Hockey Legend Phil Esposito Helps to Build the Future of the Game With a Piece of the Past

Commemorative sticks celebrating the 40th anniversary of the '72 Summit Series will help build the next generation of Canadian players

CALGARY, ALBERTA--(Marketwire - Oct. 3, 2012) - To celebrate the 40th anniversary of the historic 1972 Canada-Russia Summit Series, Hockey Hall of Famer Phil Esposito and Playing Up Inc. have teamed up to present a limited edition commemorative hockey stick with net sales proceeds going to establish the scholarship fund for young male and female hockey players who aspire to play university/college level hockey in Canada and the United States.

"This is a unique opportunity for fans and sports memorabilia collectors to celebrate the anniversary of an important moment in Canadian hockey history, as well as help open hockey/academic doors for future generations of players," says Chris Kneeland, CEO of Playing Up Inc., parent company of

In recognition of Esposito's total number of NHL career goals, only 717 of the custom-designed sticks are being released - each featuring the tournament's game box scores, Esposito's blade pattern, personal autograph, a unique serial number and a photographic certificate of authenticity.

"The '72 Summit Series was a pivotal event for hockey fans," says Glenn Huber, Founding Partner of Playing Up Inc. "40 years later, people still vividly remember this epochal Canadian sporting event and Esposito's significant personal impact on the series, and on the game of hockey itself. Now, with the scholarship fund for young players that we are building through the sale of the sticks, it shows that he is still having a positive impact on the game and its future."

These exclusive pieces of hockey memorabilia have a suggested retail price of CDN$399.99 and are available through and

About is dedicated to informing, empowering and engaging up-and-coming amateur hockey athletes and their parents, and providing them the resources to make the best decisions about how to manage their hockey career. Additionally, it will serve as a hub for scouts, coaches and schools to solicit and recruit players by querying and researching the database.


Twitter: @PlayingUpHockey


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