May 03, 2016 07:00 ET

Hodes Unveils Healthcare Talent Cloud at the SHRM Talent Management Conference and Exposition

Healthcare Talent Cloud Leverages Hodes Omnichannel Talent Cloud Offering to Create Industry-Focused Solution That Helps Acquire Best-Fit Candidates in the Rapidly Growing Healthcare Market

NEW YORK, NY--(Marketwired - May 03, 2016) - At the recent SHRM Talent Management Conference and Exposition, Hodes announced the launch of its Healthcare Talent Cloud (HTC), which provides the best in industry-focused recruitment marketing capabilities using the Hodes Omnichannel Talent Cloud. The Healthcare sector is projected to add 3.8 million jobs over this decade and HTC targets both passive and active job seekers to help employers find the best talent in this growing market.

"The larger healthcare systems can afford the support of an agency for their talent marketing needs. HTC helps small- to medium-size organizations drive their talent acquisition through three powerful marketing strategies: optimizing media spend on job boards, targeting passive job seekers with personalized ads, and providing a branded careers site experience," said Ajay Kutty, SVP, Omnichannel Talent Cloud, Hodes. "With one click, healthcare clients will be able to create targeted campaigns that consist of a mix of digital display and job board advertising, along with a best-in-class branded career website solution."

Recruitment Tactics for Growing Market

Human Resources and Talent Acquisition professionals in the healthcare sector have been challenged in recent years with increased hiring needs, while active job seekers are steadily declining. HTC addresses this problem with three connected components.

Whether it's optimizing media spend on job boards, targeting passive job seekers with personalized ads, or creating a customized website, healthcare employers want more capabilities at their fingertips. For the first time ever, healthcare organizations can now deploy all of these tactics automatically with HTC.

Power at Fingertips

HTC helps healthcare organizations connect contextual advertising and communication across all of the touchpoints over the entire talent lifecycle through:

  1. A Programmatic Media Buying module, which helps optimize the media spend on job boards using key performance metrics. The module learns in real time, from every click, to drive the next set of decisions on where to spend at an individual job level.
  2. A Targeted Display Advertising module, which targets passive job seekers with banners and social ads based on occupation, location, device, and interests.
  3. A Career Website and Landing Page module that enables a healthcare organization to tell a personalized story about why their culture and their job are a good fit for an individual. The module also helps nurture interested candidates who are not ready to apply toward the apply process, without any effort from the organization's IT department.

"HTC helps us contribute to the much-needed growth in the healthcare sector over the next decade," said Roopesh Nair, president & CEO, Hodes. "All segments of the healthcare and social assistance sectors can benefit from this cloud solution, given the ease of sign-up and the robust capabilities it offers," Nair added.

About Hodes, LLC.

Hodes, LLC. is a full service employer brand agency that delivers omni-channel strategy, marketing, creative and technology services that uniquely connect companies to talent. Hodes has more than 40 years of experience delivering across disciplines, perspectives and continents to ensure success for clients such as KPMG, PG&E, UnitedHealth Group, NYU Langone, Hershey Entertainment & Resorts, Florida Hospital and more. For more information, visit

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