SOURCE: StayinFront


September 20, 2011 11:01 ET

Hogla Kimberly Deploys StayinFront Consumer Goods on Windows-Based Motorola Devices

StayinFront Provides Mobile Support for In-Field Retail Execution of Kimberly Clark Division

LONDON--(Marketwire - Sep 20, 2011) - StayinFront, Inc., a leading global provider of customer relationship management systems and mobile sales force effectiveness tools, today announced that Hogla Kimberly, a division of Kimberly Clark in Israel, has selected StayinFront Consumer Goods for deployment on Windows-based Motorola ES400 devices across its national field sales team.

The rollout in Israel represents the latest country to be added to the growing list of nations involved in the global relationship between StayinFront and Kimberly Clark, the manufacturer of many of the world's most recognised products.

"We were looking for an experienced partner who understands consumer goods organisations," said Roy Carmel, IT Manager of Hogla Kimberly. "In StayinFront we found a CRM solution that is not only quickly up and running in the field, but one that will keep pace with the dynamic nature of our industry," he said.

Hogla Kimberly field reps will have quick and easy remote access to the leading-edge retail execution functionality of StayinFront's CRM for Consumer Goods organisations via their Motorola devices.

Hogla Kimberly sought a proven field force automation solution with easy-to-use features that effectively supports the sales teams in their day-to-day activities. Hogla Kimberly managers needed flexibility to quickly cascade promotional activities, product and price changes to the field, as well as the ability to record in-store compliance. Powerful inbuilt analytics and Key Performance Indicators (KPIs) will help sales teams analyse trends and give managers immediate insight into activities at the store, enabling quick decisions and prompt action.

Wayne Gallaway, StayinFront's EMEA Managing Director, said, "Hogla Kimberly's selection of the StayinFront solution further solidifies our leadership position in the Consumer Goods CRM space and announces to the Israeli market that StayinFront sees Israel as a key market for growth. Additionally, this contract signals that global companies can partner with StayinFront and rely on our expertise to deploy key solutions designed to enable them to gain a competitive advantage in the marketplace."

Hogla Kimberly
Hogla Kimberly is the largest marketer of non-food, disposable consumer products in Israel. The company is a joint-venture between the international Kimberly-Clark Group (50.1%) and the Hadera Paper Group (49.9%). The company provides a wide variety of paper products and hygiene devices to the institutional market including paper towels, toilet paper and napkins as well as parent company -- Kimberly Clark's -- Kleen Guard series of safety products.

About StayinFront
StayinFront is an innovative global provider of enterprise-wide customer relationship management software, mobile sales force effectiveness and on-demand CRM solutions. StayinFront has been selected as a strategic partner by many of the world's top life sciences, consumer goods and business-to-business companies, improving efficiencies in over 65 countries and more than 25 languages. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit or log on to our blog at

Note to editors: Copyright 2011. StayinFront is a registered trademark of StayinFront, Inc. All other trademarks are owned by their respective companies. Protected by International Copyright Law.

Contact Information