SOURCE: Listrak


November 28, 2011 09:00 ET

Hol-E-Day Shopping: Where to Buy the 12 Days of Christmas Online

LITITZ, PA--(Marketwire - Nov 28, 2011) - This year, on Cyber Monday alone, more than 106 million people are expected to shop online purchasing music albums, sports memorabilia, clothing and countless specialty items for their holiday shopping lists. Shoppers can even purchase the 12 Days of Christmas online. To provide a holiday conversation starter and some unique gift ideas this season, Listrak, an email marketing firm specializing in ecommerce, has taken the time to identify exactly where shoppers can buy the 12 Days of Christmas online.

But buyers beware, Christmas doesn't come cheap. The full 12 days will run you a whopping $7,783.33. Seven swans alone will cost more than $4,000.

Twelve Days URL Cost
12 Drummers Drumming... $1,608
12 Little Drummer Hummel Figurine
11 Pipers Piping... $1,089
11 Bagpipes Beginner's Kit
10 Lords A-Leaping... $17.99
Lord of the Dance DVD
9 Ladies Dancing... $250
Rockettes Performance Ticket
8 Maids A-Milking... $3.89
Brach's Milk Maid Caramels
7 Swans A-Swimming... $4,147.50
7 White Swans (Cyngus Olor)
6 Geese A-Laying... $69.95
6 Fresh Goose Eggs
5 Golden Rings... $225
Gold Necklace with Five Golden Rings
4 Calling Birds... $65
North American Bird Song Book
3 French Hens... $84
Three French Hen Painting Print
2 Turtle Doves... $25
2 Live Turtle/Diamond Doves
A Partridge in a Pear Tree $198
Partridge in a Pear Tree Christmas Display
TOTAL $7,783.33

Etailers, Santa has an eye on you too. You don't want to end up on the shopping cart abandonment naughty list this year. Statistics show that online shoppers abandon more than 75% of their items prior to purchase. At that pace shoppers would only buy about 3 Days of Christmas. Here are a few tips to help etailers recoup some of their lost sales and share in the holiday sales cheer this season:

  • Create a series - Few remarketing emails come in a series, most online retailers are missing a huge opportunity to engage shoppers and convert them into customers. The second and third messages require little additional effort or cost, but produce significant conversions and additional revenue.
  • Determine optimal cadence - Test the timing and cadence of abandonment emails, changing the timing can significantly impact conversion rates. Listrak recommends sending at least three messages for maximum return.
  • Use discount ladders - Maintain your margins by holding discounts as latency increases. The first remarketing message should be a simple reminder for abandoners then provide offers to the shoppers who still don't complete the purchase. You can even increase the offers in the third email for the remaining abandoners.
  • Use reviews as social proof to build trust - Including product reviews, especially those created by other customers, in shopping cart abandonment campaigns adds a compelling value proposition to your messages.

About Listrak
Listrak helps online retailers reach optimal engagement with their customers by prompting dialog and interaction through email and mobile marketing.
Listrak works with clients like Waterford, Ten Thousand Villages, Swell, PCRichard, and La-Z-Boy to develop engaging email marketing solutions that increase customer lifetime value and deliver the extra percent in effectiveness and ROI.

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