SOURCE: MyBuys, Inc.

MyBuys, Inc.

January 04, 2011 15:40 ET

Holiday 2010 Online Sales Much Stronger for Retailers

Industry Health Improves 14% on Continued Revenue Growth Trends

REDWOOD CITY, CA--(Marketwire - January 4, 2011) - MyBuys, the leading provider of personalization for multi-channel retailers, today released the December 2010 edition of the E-commerce Health and Wellness Index™. December was exceptional for the e-commerce industry as total revenue increased 8.3% overall on the strength of better than expected holiday online shopping sales. Revenue from full-priced item sales increased 15.6% versus the same period last year. Combined, these increases drove the index up 14.2% compared to the same month one year ago. In addition to holiday, the increase can also be attributed to a 4.8% decrease in the number of orders with promoted items and a 5.6% decline in orders without promoted items present. Revenue from promoted goods declined 10%, with the average percentage of discounting dropping 3 points to 25.7% compared to last year. 

"As we start 2011, we continue to see improved comps for online retail as retailers continue to sell more utilizing merchandising to sell the right product to each consumer than being reliant upon promotion as was seen during the last two holiday seasons," said Robert Cell, CEO of MyBuys. "Retailers are healthy as a whole and are investing in technology to create future growth including mobile shopping and personalization."

Key Stats: December 2010 vs. December 2009  
MyBuys E-Commerce Wellness Index ↑ 14.2%
Total revenue year-over-year ↑ 8.3%
Total revenues from products sold at list price ↑15.6%
Total revenues from products sold with a discount ↓10.0%
Depth of discounts  ↓ 3% 
Average Order Value for personalized transactions ↑ 8%

About the MyBuys E-commerce Wellness Index™
The MyBuys Composite Index aggregates total sales, non-promoted sales, discounted sales performance, depth of discounts, AOV and consumer impulse response from our more than 300 MyBuys clients.

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