om jewels

November 06, 2006 17:35 ET

Holiday Gift Idea for Yoga Enthusiasts

Attention: Lifestyle Editor TORONTO--(CCNMatthews - Nov. 6, 2006) - The number of Yoga practitioners has risen over 50% from 2003 according to Namasta (The North American Studio Alliance). Clearly, the Yoga movement is here to stay and keeps growing, so there are probably one or two people on your holiday gift list who practice Yoga. The best and most sentimental gift anyone can give a Yogi this holiday season is om jewels, with proceeds from sales donated to a good cause.

om jewels was created by a Canadian Certified Yoga Instructor, Dina Vieira, who wanted to treat herself to a meaningful gift of totemic value. The jewellery line features "om" and "lotus flower" pendants designed by Dina, in response to a void in the market for high quality meaningful jewellery. She launched an on-line store at and has successfully been selling om jewels to Yoga practitioners around the globe.

The purchase of om jewels goes to an excellent cause. Proceeds from sales (2%) will be donated to the Room to Read charitable organization headed by ex-Microsoft Executive John Wood ( Room to Read raises money in an effort to educate children around the world in developing countries. Money is raised for education resources, books, schools, libraries and scholarships.

Dina was moved by what John is trying to accomplish with Room to Read on a number of levels. First, she is also a former Tech Industry Marketer. Secondly, she also practices corporate and social responsibility, and lastly she has a love for education and believes that it is a pro-active solution in dealing with poverty and the gaps that exist in the world.
/For further information: om jewels
Dina Vieira
President & Creative Director
Tel. (905) 301-6124

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