SOURCE: It's A Wrap Creations

November 29, 2006 07:00 ET

Holiday Gift Wrapping Made Easy With New DazzleWrap, Fresh Concept in Gift Wrap and Presentation

Look What Happens When an Asian Lantern Meets a Gift Bag; Use DazzleLite™ and Make Your Gift Glow

MISSION VIEJO, CA -- (MARKET WIRE) -- November 29, 2006 -- There's a new shape lying underneath this year's Christmas tree: it looks like an Asian lantern, is shaped like a dome and creatively unfolds to unveil a new design concept in gift presentation and packaging.

DazzleWrap™, manufactured by It's A Wrap Creations of Mission Viejo, California, has already impressed many gift recipients. "Someone brought a DazzleWrap™ prototype to a gift-exchange party that I hosted, and the room 'lit up' with excitement!" says Kathy Penick of Manhattan Beach, California. "Everyone was so intrigued by the delicate folds, the shape and the glowing light that the moms in the room didn't really care what was in the package -- they all wanted to keep the package itself. It was a huge hit and people couldn't stop talking about it."

DazzleWrap™ glows in the dark with the addition of a DazzleLite™, an eight mode small light that adds a compelling, soft glow which completely transforms the look and presentation of each DazzleWrap™. The light can be set to create solid or changing color patterns.

DazzleWrap's™ creation and retail introduction is the culmination of frustrated gift wrapper David Bezar, from Mission Viejo, California. "I draped the gift in ribbon but felt that it lost the 'surprise' benefit I wanted for my daughter," he said. "I found an Asian lantern that was perfect for my idea. I cut it in half and affixed a cardboard base to it to keep it sturdy. It looked like an expensive gift bag made out of an Asian lantern and was received almost better than the gift inside."

Bezar says scissors, tape, ribbons and tissue paper are not necessary. "It takes seconds to wrap a present with DazzleWrap™. You simply place your gift on the sturdy DazzleWrap™ base then unfold the pleated paper dome over your gift." Small magnets keep it closed.

The new gift packaging products come in a variety of solid and multi colors and feature a soft cord handle and attached, coordinated gift card. They are available in mini, small, medium or large sizes. Mini fits a ring box or a gift card and small is perfect for other jewelry and small gifts; CDs, DVDs and cell phones fit inside the medium; and the large size can hold purses, books, video games or clothes. The retail prices for DazzleWrap™ are $2.49 to $6.99 and they are available at select gift retail outlets and online at

For more information, please contact It's A Wrap Creations, 23052H Alicia Parkway, Suite 172, Mission Viejo, California, 92692. The phone number is (888) 355-8906.

Contact Information

    Jay Geer
    Stephen Gregg
    Miller Geer Arizmendez, Inc.
    (562) 467-2020

    Joe Franklin
    (310) 939-9007