October 22, 2008 06:00 ET

Holiday Greeting Card Trends -- Create Hip and Affordable Paper Cards Online

EMERYVILLE, CA--(Marketwire - October 22, 2008) - Forget crowded stores this holiday season. Instead, grab a latte, get online, cozy up, and put "fun" and "fresh" back into your holiday cards with personalized holiday greeting cards you can easily create online. Holiday card shopping online at websites like is a convenient, affordable and perfect way to personalize all of your holiday greeting cards. Whether shopping for photo cards, party invitations, thank you notes or coordinated card sets, helps you bring all of your paper greetings to life and create a long-lasting impression.

Sites that offer robust personalization tools will let you include images that make cards uniquely you. Add a favorite photo, your child's artwork, a family recipe, a favorite poem or your New Year's Resolutions. Your friends, family and co-workers will love the added touch.

"Look for sites that offer a large variety of card options that can be easily customized, making the process of purchasing holiday greeting cards more efficient for the busy consumer," said Robin Stevens,'s vice president of marketing. "You will also look for the ability to add your favorite images, photos, layouts, font, color, and text options to all surfaces of the card simply, with the mere click of the mouse."

Stevens also recommends looking for sites that don't have hidden charges, like adding extra costs to view proofs, and also offer the option of printing return addresses with the additional convenience of mailing cards to recipients on one or all envelopes.

The Bolder the Better

Bold colors abound this holiday season. Make sure your cards echo the trend! Choose from vibrant greens, royal purples or rich reds. For a special touch, turn your photos black & white or sepia.

Go graphic

Graphic patterns and prints have made an appearance in fashion, home décor, and, you guessed it, stationery. This season, look for plaids, animal prints, botanicals or polka-dots.

Vintage Inspired - What's Old Is New Again

Scenes of days-gone-by bring feelings of simpler times. Consider using beautiful vintage illustrations of winter scenes. Upload a family photo, your old yearbook mug-shot or a traditional family recipe to make these cards extra special.

Personalized Cards Make Treasured Holiday Gifts

Thank-you note cards and blank stationery make beautiful holiday gifts. They're even better when personalized for that someone special. Simply make your customized cards, package them with beautiful ribbon, and add a tag and you are done.

Sending holiday card greetings straight to physical mailboxes is a tradition that is top priority for many individuals despite the growing popularity of electronic cards. While the state of the economy will most likely affect holiday spending, it is unlikely that consumers will cut out holiday greeting cards altogether. Most likely, because it's an easy and affordable way to keep in touch with loved ones. That is why card retailers such as are great solutions to ensure that relationships continue with the simple traditional gift of a card that leave a lasting impression without breaking the bank.

Contact Information

  • Contacts:

    Lisa Copass
    Stepping Out Communications

    Carole Sinclair
    Stepping Out Communications