SOURCE: California Milk Processor Board

November 26, 2007 12:01 ET

Holiday Nutrition on a Budget

GOT MILK? Shares Secrets to Inexpensive, Chic Holiday Meals

SAN CLEMENTE, CA--(Marketwire - November 26, 2007) - The rise in grocery prices has made headlines in newspapers and the nightly news over the last year. A Washington Post article blames the price hikes on poor harvests and greater global demand for corn for ethanol production.(1) Recent talks of a recession, the plunging dollar and the volatile stock market in the United States have also caused financial anxiety among Americans. As a result, some consumers have chosen to forego nutritious foods because they fear healthier options are way too expensive. A study by researchers at Temple University in Philadelphia reports that Americans were less likely in 2006 than in 2004 to pay for healthier foods.(2) More of them are relying on cheap junk food for sustenance instead. To counteract this alarming trend, GOT MILK? will show that serving nutritious family meals do not have to break the family budget. Just in time for the holiday season, GOT MILK? has developed $10 to $15 and $20 meal ideas that can serve up to a family of six.

"We want to do our part to educate consumers that nutritious meals do not have to cost a lot of money, " says Steve James, Executive Director of the California Milk Processor Board (CMPB), the creators of GOT MILK?. "People do not have to give up calcium, protein and other vitamins. They just need to use ingredients that get the most nutrition bang for the buck and our holiday meal plans do that."

By logging onto www.gotmilk.com, Californians can find delicious recipes such as Silky Pasta Primavera and Chilean Pastel de Choclo which are rich in nutrients (many are made with milk!), convenient and inexpensive. The meal plans are easy to make and include holiday staples like mashed potatoes, fresh salads and low-fat desserts like Holiday Spice Pumpkin Mousse.

"These recipes show consumers don't have to dig deep in their pockets to give their families a decent, nutritious meal," says James. "Now, they now have more money left over to share with their loved-ones in this season of giving. "

For GOT MILK?'s holiday nutritious recipes on a budget, please log on to www.gotmilk.com.

About the CMPB

The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of GOT MILK? is over 90% nationally and it is considered one of the most important and successful campaigns in history. GOT MILK? is a federally registered trademark that has been licensed by the national dairy boards since 1995. GOT MILK? gifts and recipes can be viewed at http://www.gotmilk.com. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.

(1) The Washington Post. 15 Sept. 2007 “Higher Prices Drive Up Bills for Grocery Staples.” 10 Oct. 2007.

http://www.washingtonpost.com/wp-dyn/content/article/2007/09/14/AR2007091402294.html?hpid=topnews

(2) The Los Angeles Times. 29 Oct. 2007. “How and Why We Gain Weight.” 2 Nov. 2007.

http://www.latimes.com/features/health/la-he-obesity29oct29,1,2837838.story?ctrack=2&cset=true

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