Monarch Airlines

Monarch Airlines

July 04, 2012 13:00 ET

Holidaymakers Choose to Travel at Their Own Pace as the Popularity of Fly-Drive Holidays Soars

LONDON, UNITED KINGDOM--(Marketwire - July 4, 2012) - Spain is the top choice for intrepid holidaymakers opting to break free of the package holiday hoards by setting their own itinerary for exploring Europe's most beautiful and varied terrains.

According to a survey by car-rental firm Avis, Spain accounted for 14% of all foreign tourists' vehicle hire last year1. And it's not just the mainland that has proven so popular; the Canary Islands have also seen a rise in tourists choosing the fly-drive option. With Monarch flights to Tenerife available at a low-cost from airports across the UK, it is easy to see the attraction of a more independent summer getaway.

The most popular destinations for car rental are British holidaymakers' favourites, Malaga, Alicante, Palma, Barcelona and Tenerife. According to the survey, those who preferred fromage to flamenco found their destination of choice in France, which accounted for 12.6% of car hire, closely followed by Italy with 10.5%. With Monarch flying to each of these airports several times a week at prices that will suit even the tightest of budgets, everyone can experience the thrill of going it alone in foreign climes.

What is certain is that international tourists are no longer content to holiday with the masses, but rather are looking for more tailor-made experiences when they travel. Whether it's stumbling across that tiny restaurant where the waiter 'no hablo inglese', but which had the best gazpacho and the most superb view of the Andalucian mountains, or getting lost, but finding the picture-postcard finça/B&B in the Mallorcan countryside, fly-drive holidaymakers return time and time again with the most unforgettable memories. The availability of low-cost flights to top European destinations, such as cheap flights to Menorca from Monarch, coupled with reasonable car hire rates, means that exploring the open road is now an affordable option for most people.

Wherever the destination, it's certain that the European fly-drive is here to stay and is growing in popularity for good reason. Gone are the days of being marooned in a generic resort town for a full fortnight; the fly-drive offers adventure for families, couples and singles alike, whatever the budget. With great deals on offer for Summer 2012, there's never been a better time to plan a truly unique escape.


Monarch are a leading scheduled airline, flying to over 50 destinations worldwide. For information on flights to Tenerife and Menorca visit Monarch Flights.

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