SOURCE: Energizer

October 26, 2006 12:52 ET

Holidays Get More High-Tech and High-Demand

How One Mother of Ten Powers Up

ST. LOUIS, MO -- (MARKET WIRE) -- October 26, 2006 -- The portable technology trend has exploded and everyone has high-tech holiday gifts on their lists -- video MP3 players for teens, digital cameras for dads, cell phones for grandmas and even moveable toys for dogs. According to the Consumer Electronics Association, the popularity of such products has led the average consumer to spend $1,250 annually on consumer electronics. As these sales continue to soar, so does the need for portable power.

Research from Energizer shows that in an average household of four, there is an average of 24.1 devices and jointly, an average of 77.8 batteries purchased per year. That's for an average household of four. For Kathryn Sansone, a mother of 10 and author of Woman First, Family Always, that number increases three-fold to be hundreds of batteries purchased each year. "The cost of the batteries alone can add up to be almost as expensive as the gifts," says Kathryn. In fact, according to Energizer, forty percent of all battery sales are made during the holiday season.

In the past, Sansone would prepare for the holidays by buying countless boxes and varieties of batteries to keep on reserve. Sansone reports that she is increasingly trying to use rechargeable batteries to cut down on cost and clutter.

Rechargeable batteries save time and money for the consumer. Energizer's rechargeable Nickel Metal Hydride (NiMH) batteries can be charged hundreds of times and deliver economical power for such high tech devices. Energizer® Rechargeable batteries last up to four times longer in digital cameras (vs. leading ordinary alkaline. AA 2500 mAh only. Varies by device and usage).

"I plan on including the Energizer® Easy Charger as part of my holiday shopping this year," says Sansone. "Its design blends in with household décor and is easy enough for even my eleven-year-old daughter to manage, who enjoys making sure all of the gadgets keep going as long as they do."

Sansone's Energizer Bunny® attitude keeps her household going all year long from school activities to the demands of her own career. She has captured national attention for her heartwarming and hands-on approach to managing motherhood and life. She has been interviewed for Inside Edition and magazines such as Parents, Fit Pregnancy, and Child, and has been honored as "Chief Everything Officer" by America Online. Sansone lives in St. Louis with her husband, Jim, and their ten children, ranging in age from one to eighteen years.

Energizer Holdings, Inc. (NYSE: ENR), headquartered in St. Louis, Missouri, is one of the world's largest manufacturers of primary batteries and flashlights and a global leader in the dynamic business of providing portable power.

For an interview with Kathryn Sansone, please contact Kate Manfull at 314-552-6715.