SOURCE: Winning Brands Corporation

February 09, 2007 11:29 ET

Holland America Line Eurodam Contract

Newest Luxury Cruise Ship to Use Winning Brands' Solvent Free Solutions™

BARRIE, ON -- (MARKET WIRE) -- February 9, 2007 -- Winning Brands Corporation (PINKSHEETS: WNBD) ( announces that its Solvent Free Solutions™ Team (SST) has been chosen to outfit the new 2,044 passenger Signature Class ship "ms Eurodam" with a proprietary system of environmentally responsible "Wet Cleaning" for garments as an alternative to the traditional on-board "Dry Cleaning." The new 86,000 ton, $450 Million dollar vessel is under construction now for delivery in 2008 by Italian shipbuilder Fincantieri's Marghera shipyard.

Winning Brands' CEO Eric Lehner looks forward to the day when the fashion industry will catch-up to the post Dry Cleaning era. "'Dry Clean Only' labels are obsolete," remarks Lehner. "We invite the world's leading fashion houses to learn more about this process to help reduce the earth's build-up of unnecessary pollutants." George Loney, leader of the Solvent Free Solutions™ Team, and President of the Ontario Fabricare Association, adds that Holland America Line in particular has taken an environmental leadership role by putting the team's systems to use in several ships already. "Each such installation proves itself as technically competent and financially viable. There are only winners in this equation," he concludes.

Winning Brands' Solvent Free Solutions™ Team ( designs and installs procedures that permit all garments that were formerly considered "Dry Clean Only" to be cleaned instead using Smart™ Wet Cleaning Liquids, plain water and appropriate Wet Clean hardware. The sophisticated "ms Eurodam" will further the evolution of Holland America Line's premium brand. By specifying Winning Brand's Solvent Free Solutions™ Holland America Line passengers and crew are provided with a safe and pleasant alternative to old-fashioned Perchlorethylene-based Dry Cleaning.

Winning Brands Corporation manufactures Smart™ Wet Cleaning Liquids in Canada for use around the world. Winning Brands' full product range includes a variety of environmentally focused cleaning solutions. Its mission is to replace hazardous chemicals in widespread use with safer alternatives.

Winning Colors is a Registered Trademark of Niagara Mist Marketing Ltd and used under licence. Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Nbr. 35

Contact Information

  • Information:
    Winning Brands Corporation
    Rhonda Windsor
    Direct: (905) 898-2646
    Office (705) 737-4062
    11 Victoria Street Suite 220A
    Barrie, Ontario, Canada L4N 6T3

    Solvent Free Solutions™ Team
    O.J. Macdonald
    Executive Assistant
    Direct (519) 787-7416
    41 Amelia Crescent
    Belwood, Ontario, Canada N0B 1J0