March 18, 2013 04:00 ET

Holly's Bloomin' Lovely

Holly puts a spring in her step at her latest shoot for

LONDON, UNITED KINGDOM--(Marketwire - March 18, 2013) - Holly Willoughby injects some much needed Spring Summer into our wardrobes with her latest collection for

Donning bodycon dresses in nudes, tropical prints and block brights, Holly poses alongside beautiful blooms in this garden inspired shoot for the online retailer.

Holly's collections for pay homage to the hourglass figure with designs to suit real women. Her approach to design has earned her collection a huge female following.

"My collection is about sophisticated, wearable glamour," says Holly. "Every season I design the wardrobe I would love to have and because I am curvy I am always going to design to suit a curvy shape. Saying that, my collection is very good at creating curves as well as showing them off with lots of nipped in waists."

This season, Holly is set to showcase her collection on real women to prove that her designs are perfect for all shapes and sizes.

"I want to show the clothes as they should be seen," says Holly, "on real women with real figures walking down the catwalk. This is when the clothes will look their best."

To achieve this, Holly has launched a search for real women and fans of her collection to model in her fashion show in April. The competition has been launched on's Facebook page and has sent Holly fans into a frenzy.

"Holly's collection is all about pieces that are flattering, feminine and wearable," says Jon Owen, Retail Director of "She designs with real women in mind and always considers different shapes and cuts to ensure that there is something for everyone. We are thrilled that she is inviting real women to participate in her fashion launch event to show style editors how Holly's style really works for the everyday woman."

Notes to Editors:

1. Holly Willoughby models her High Summer collection for which is her 11th for the online retailer.

2. She has been designing for since 2009

3. Holly's SS13 collection is available to shop online NOW at 0844 822 8000

4. Watch Holly talking through her collection by clicking here

5. Prices range from £39 - £79 with sizes ranging from 8-20


6. The competition launches on Monday 4th March 2013 and closes at 9am 25th March 2013 no entries received after this time will be accepted. Entrants can only submit one entry.

7. The prize includes a fashion PR shoot and participation in Holly Willoughby's SS13 fashion show.

8. Entries must be submitted online at

9. Full terms and conditions can be found on

10. Holly's SS13 collection is available to shop online NOW at 0844 822 8000

11. Watch Holly talking through her SS13 collection by clicking here

12. #hollysrealwomen


13. boasts celebrity collections from Fearne Cotton, Holly Willoughby, Jameela Jamil and many more.

14. sells more than 800 brands - including leading fashion labels and our own brands.

15. SDG brands include:





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