SOURCE: Hollywood Foreign Press Association

Hollywood Foreign Press Association

March 11, 2010 19:05 ET

Hollywood Foreign Press Association Retains Sunshine Sachs & Associates as Agency of Record

BEVERLY HILLS, CA--(Marketwire - March 11, 2010) - The Hollywood Foreign Press Association (HFPA) today announced it has retained the services of NY and LA based PR/Consulting firm, Sunshine Sachs & Associates to handle corporate communications and press surrounding the organization's events, including the Annual Golden Globe Awards. The account will be managed by agency Founder and President, Ken Sunshine, as well as West Coast Director Keleigh Thomas, effective immediately.

"Ken has proven himself to be a skillful publicist and communicator. His vast experience handling big events will assure the continued success of the Golden Globes," said HFPA President Phillip Berk. "We look forward to working with him and his team."

Commented Ken Sunshine, "We are honored to be representing the Hollywood Foreign Press Association and look forward to representing their wonderful nonprofit activities as well as their interests in all of their ventures including the Golden Globes."

About the Hollywood Foreign Press Association:
Founded in the 1940's during World War II, the HFPA was originally comprised of a handful of LA based overseas journalists who sought to bridge the international community with Hollywood, and to provide distraction from the hardships of war through film. Sixty-six years later, members of the HFPA represent 55 countries with a combined readership of 250 million in some of the world's most respected publications. Each year, the organization holds the third most watched awards show on television, the Golden Globe Awards, which have enabled the organization to donate more than $10.5 million to entertainment related charities and scholarship programs.

About Sunshine Sachs & Associates:
Founded in 1992, Sunshine, Sachs & Associates is a New York and Los Angeles based public relations consulting firm that has established a broad-based clientele which includes prominent entertainment organizations, films, celebrity personalities, celebrity chefs, restaurants, public figures, corporations, political personalities, labor unions and health care institutions. Sunshine Sachs offers expertise in overall public relations campaign management, theatrical and festival film campaigns, personal PR, crisis communications, issue management, public affairs, corporate image programs, event promotions and media/communications skill training. 

For more information about the HFPA, please go to www.hfpa.org

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