SOURCE: Motion Picture & Television Fund

February 27, 2011 00:58 ET

Hollywood Luminaries Brave L.A. Snow, Sleet and Rain to Attend Ninth Annual "Night Before" Fundraiser in Support of the Motion Picture & Television Fund

BEVERLY HILLS, CA--(Marketwire - February 27, 2011) - As Hollywood gathers itself for its biggest night of the year, Academy Award® nominees and presenters joined some of the most powerful and well-known industry influencers for the ninth annual "Night Before" party to benefit the Motion Picture & Television Fund (MPTF). Funds raised during the evening support the numerous programs and services the MPTF provides to more than 60,000 members of the entertainment industry every year.

This year's presenting sponsors were HP, Target, L'Oréal, Legendary Pictures, McDonalds, Relativity Media and AOL. The sold-out event was held at the beautiful and historic Beverly Hills Hotel, with featured chef, Thomas Keller, providing his trademark cuisine for guests.

"The support of our corporate sponsors, the companies and the hundreds of individuals who provide such generous donations to the MPTF help make the Night Before one of the most successful fundraisers each year in the industry," said Jeffrey Katzenberg, CEO of DreamWorks Animation and Chairman of the MPTF Foundation. "Their continued support is instrumental in MPTF's ability to help their fellow industry members, by providing personal support, health care, financial and social services to the industry, often at their most critical time of need."

The "Night Before" benefit brought out the world's biggest stars from film, television, music and sports, including: Jesse Eisenberg, Haille Steinfeld, Amy Adams, Josh Brolin, Mark Ruffalo, Steven Spielberg, Reese Witherspoon, Robert Downey Jr., Hugh Jackman, Jennifer Hudson, Katie Holmes & Tom Cruise, Ben Stiller, Jake Gyllenhaal, Viola Davis, Rita Wilson & Tom Hanks, John Hamm, Kristin Davis, Bryce Dallas Howard, Ty Burrell, Julie Bowen, Eric Stonestreet, Jessica Biel, Dianna Argon, Mark Salling, Chord Overstreet, Shaun White, among many others.

"We are thrilled to have so many of Hollywood's biggest stars and executives at the Night Before. As The Fund celebrates its 90th year of giving back to the entertainment community, I remain humbled by the generosity of the industry," said Ken Scherer, CEO of the MPTF Foundation. "With the industry's ongoing support, along with the leadership of Jeffrey Katzenberg, MPTF is able to continue taking care of its own by providing community, health, social and financial services and support to thousands of industry workers and their families."

The "Night Before" was produced for the ninth consecutive year by Robyn Leuthe Norris, with Silver Birches creating the décor for the party.

The event has been held annually the night before the Academy Awards® since 2003 when it instantly became one of the most coveted invitations in town and kicks off what is now a much-anticipated awards season tradition.

Event sponsors provided activities for event guests and support to the MPTF, contributing to an evening filled with entertainment and fun.

HP
"HP has a long history of collaborating with Hollywood's top creative artists and studios who delight audiences around the globe. It is a privilege to support the Motion Picture & Television Fund," said Satjiv S. Chahil, market development advisor, HP. "HP's new webOS will empower the creative community to offer even more exciting expressions of their imagination and story-telling."

An annual sponsor since the inaugural Night Before event, HP invited guests to meet the new HP webOS family: HP TouchPad, the first webOS tablet; the HP Pre3 smartphone, perfectly balanced for business and fun; and the powerfully small HP Veer smartphone. In one-on-one demonstrations, guests were given an intimate look at the products and the key webOS features, such as HP Synergy and HP Touchstone, that link a wide family of HP products through the best mobile experience available. During the evening, attendees were encouraged to play and compete in a Pre3 interactive texting challenge to win one of 40 HP Pavilion dm1 notebooks, and were offered their choice of a free Veer or Pre3 smartphone.

Target
"In our seventh year of sponsoring the Night Before, Target is pleased to celebrate our long-standing relationship with Shaun White. His dynamic personality, style and spirit make him the perfect partner for this unique, charitable event," said Shawn Gensch, vice president of marketing, Target. "This year, we're offering an assortment of clothing created by Shaun, along with his brother and design partner, Jesse White, which was designed exclusively for this event."

2011 marks the ninth year of Target's partnership with Shaun White, the two-time Olympic gold medalist snowboarder and champion skateboarder. The Shaun White apparel line for boys and young men debuted in the fall of 2008 and recently expanded into shoes. The stylishly accessible collection is available exclusively at Target and Target.com.

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,750 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than US$3 million a week. For more information about Target's commitment to corporate responsibility, visit Target.com/hereforgood.

L'Oréal
"With our talented and multi-faceted roster of spokespeople, many of whom are an integral part of the entertainment industry, L'Oréal Paris is proud to once again support the Motion Picture and Television Fund, and are thrilled to partner with an organization that brings our company philosophy, 'Because You're Worth It,' to life in such a remarkable way," said Karen T. Fondu, President, L'Oreal Paris.

Lancome and Kiehls also provided beauty gifts at the event.

The L'Oréal Paris division of L'Oréal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. The L'Oréal Paris brand encompasses the four major beauty categories -- haircolor, haircare, skincare and cosmetics -- and includes such well-known brands as Preference, Excellence, Féria and Healthy Look haircolor; Elnett Satin Hairspray, EverPure, EverStrong, EverSleek, VIVE Pro, Studio Line and L'Oréal Kids haircare; Revitalift, Youth Code, Age Perfect, Ideal Skin Genesis, Collagen, Sublime Bronze and Men's Expert skincare; and the Colour Riche, True Match, Infallible, True Match Naturale and Studio Secrets Professional cosmetics collections, along with a portfolio of mascara including Voluminous, Double Extend and Telescopic, among many others. For more information on L'Oréal Paris and its brands, and to get comprehensive, personalized beauty information from the experts, visit www.lorealparisusa.com for access to unique content and dynamic interactive features, including the exclusive "Can I Help You?" diagnostic tool.

Legendary Pictures
"The MPTF has made an unwavering pledge to provide essential social services for those in our community who need it most," said Jon Jashni, Chief Creative Officer, Legendary Pictures. "During the excitement and distraction of awards season, Night Before helps us to pause and honor this organization that has supported so many for so long. The evening is a great reminder of what's really important and Legendary is very honored to be a part of the Night Before Hollywood's biggest night."

Founded in 2004, Legendary Pictures owns, produces and delivers some of the world's most popular intellectual property, focusing on franchises targeted at mainstream audiences but with a special emphasis on the powerful fandom demographic. With partner Warner Bros., Legendary Pictures' productions include the recently released, critically acclaimed Inception, which has been a box office smash grossing more than $823 million worldwide, as well as global blockbuster Clash of the Titans ($493 million worldwide), The Dark Knight ($1 billion worldwide), 300 ($456 million worldwide) and The Hangover ($467 million worldwide). The company has established itself as a trusted brand which consistently delivers high-quality, commercial entertainment, and through complete or joint ownership, Legendary is building a library of marquee media properties. Among the projects that Legendary is currently developing is an adaptation of the phenomenally successful interactive game universe Warcraft, to be directed by Sam Raimi (Spiderman); Godzilla, based on Toho Company's famed character; Warren Ellis' Gravel; and Mass Effect, based on Electronic Arts and BioWare's hit videogame franchise.

McDonald's
"McDonald's is honored to partner with Jeffrey Katzenberg to continue our support of the charitable efforts of the Motion Picture & Television Fund," said Dean Barrett, McDonald's Global Marketing Officer. "McDonald's Chef Dan Coudreaut and his team delighted guests by serving high-quality, popular menu items that our customers around the world enjoy from McDonald's."

The stars were aligned at the McDonald's® booth where guests were treated to a sampling of the company's McCafé® specialty beverages. From espresso and lattes to flavored cappuccinos, partygoers ordered their favorites in a unique cafe-themed setting.

Night Before guests also enjoyed a taste of classic McDonald's favorites. Mini-versions of the Big Mac® sandwich and World Famous Fries® were served along with mango pineapple real fruit smoothies and an Asian Salad bite.

Relativity Media
"I'm proud to help support the Night Before Party, a worthy cause that provides so many vital services for those in need right here in our own community," said Ryan Kavanaugh, CEO of Relativity Media.

Founded by Ryan Kavanaugh, Relativity Media, LLC is a media company and entertainment studio that focuses on producing, financing and distributing content across multiple platforms. Relativity also creates strategic partnerships with, and makes opportunistic investments in, entertainment-related companies and assets. The company owns and operates Rogue, a company that specializes in the production and distribution of films targeted to the 13-25 year old audience. Building upon its foundation of financing and producing films, Relativity has grown to include music, sports and television divisions and the next-generation social network iamrogue.com. Relativity also owns and operates RelativityREAL, Relativity's television arm, which has become one of the leading suppliers of reality television with more than 30 shows in episodic or pilot. To date, Relativity has committed to, produced and/or financed more than 200 studio-quality motion pictures through 2014.

AOL
Tim Armstrong, Chairman and CEO of AOL, said, "AOL is proud to support the incredible work of the MPTF and the artist community." 

AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL's consumer offerings.

About the Motion Picture & Television Fund
For the past 90 years, the Motion Picture & Television Fund has served California's entertainment community. The non-profit organization provides an array of community, health, social and financial services and support to more than 60,000 entertainment industry professionals every year. MPTF is a leader in the development and implementation of services and programs for senior citizens. For more information, visit www.mptvfund.org.

Contact Information