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Hollywood Shows Strong Support of Watermarking as a Means to Effectively Reduce the Problems of Global Movie and Video Piracy
Interview With Digital Media Stock USA Video Interactive Corp (OTCBB: USVO), Anti-Piracy Technology Developer, on the Costs of Piracy and the Need for Improved Content Protection
| Source: DigitalMediaStocks.com; USA Video Interactive Corp.
POINT ROBERTS, WA and DELTA, BC -- (MARKET WIRE) -- February 8, 2007 -- www.DigitalMediaStocks.com,
an investor and industry news portal for the digital media sector, presents
an exclusive interview with USA Video Interactive Corp. (OTCBB : USVO )
(TSX-V : US ), developer of anti-piracy products that utilize digital
watermarking technology as a means for producers and distributors to
invisibly protect their content. This discussion looks at the escalating
problems and costs of piracy worldwide, the entertainment industry's
reaction, and the role that USA Video Interactive Corp. is playing as they
work to provide content protection solutions for media participants.
The Internet has been a key contributor to the growing level of digital
content now available, however with this surge has come an escalated amount
of video and movie piracy, an issue that has become a serious global
problem reaching levels of over $18 billion. As a result, this escalation
has significantly impacted the traditional business models for content
producers.
Mr. Patrick Gregston, Sales Manager for USA Video Interactive Corp.,
describes, "Their models are under attack. Those models are all centralized
distribution of high quality. The advent of relatively cheap computing and
digital imaging and related tools such as mass DVD duplication, or
broadcast quality telecine have removed the barriers that made that
necessary. What makes the digital era different is the speed and quality of
what anybody can do, so the threats are multiple, and within the means of
millions."
Over the past few years many companies have turned towards Digital Rights
Management (DRM) as a means of protecting content, however as evidenced by
the growing worldwide costs associated with piracy and counterfeiting, this
technology has not been completely successful. DRM has also been criticized
for penalizing the genuine user through complicated processes in an attempt
to dissuade fraudulent use.
"DRM is a complex interaction of a number of technologies attempting to
prevent theft behavior. As an alternative, USVO applies unique digital
watermarks, called SmartMarks, to motion pictures to make it possible to
enforce the license violations that occur. USVO embeds the proof to catch
crooks. This enables transactions, does nothing to complicate usage or
inhibit people from doing what they have always done and had the rights to
do," explains Gregston.
Recent announcements have shown Hollywood's full support of watermarking as
a means to effectively reduce the problems of global piracy. Several
industry consortiums are behind a major push for the adoption of a
watermarking standard and the need to begin putting new technologies in
this field to the test in an attempt to find adequate protection for
content distribution.
"We are seeing acknowledgement from within the industry that the past
approach is not working. We feel confident in our approach because our
fundamental investment has been in a robust and adaptable simple solution
that can be cost effectively adapted to the many different needs and
methods of the many business units that make up the motion picture
production and distribution industry," explains Gregston.
To Listen to the Full Online Interview Click Here:
http://www.DigitalMediaStocks.com/Audio/USVO/0207/default.asp
Digital Media Portal Sponsor:
USA Video Interactive Corp. (OTCBB : USVO ) (TSX-V : US ) designs and markets
technology for delivery of digital media. The Company's products add
anti-piracy solutions to existing distribution channels and extend
distribution into interactive channels with Video-on-Demand. For More Info:
http://www.digitalmediastocks.com/CO/USVO/
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