SOURCE: Hollywood Tans

Hollywood Tans

February 16, 2012 20:18 ET

Hollywood Tans Sets March 10 as Its Fourth Annual "Season Premiere Day™"

Nationwide Model Search and VIP Trip to Hollywood Promotion Add to Already Popular Free Tan Day Event

CARLSBAD, CA--(Marketwire - Feb 16, 2012) - Hollywood Tans today announced that its fourth annual Season Premiere Day will be Saturday, March 10, 2012. To mark the start of the indoor tanning season, participating Hollywood Tans salons throughout the United States will provide free indoor tanning all day on March 10.

The theme for this year's Season Premiere Day will be "Live and Let Tan™." Since debuting in 2009, Season Premiere Day has become an eagerly anticipated event for indoor tanning enthusiasts, Hollywood Tans employees and consumers who want to experience indoor tanning free and without obligation.

In connection with Season Premiere Day, Hollywood Tans will enlist the public to help identify and select Hollywood Tans' next "Bronze Girl." Women who want to be considered to be the next Bronze Girl are invited to upload their photos at www.seasonpremiereday.com. The public will be able to view the photos uploaded by aspiring Bronze Girls and vote for their favorites. The next Bronze Girl will be featured in Hollywood Tans marketing graphics.

Everyone who registers at www.seasonpremiereday.com will be entered into a random drawing for a VIP Trip to Hollywood. The lucky winner will be offered an all-expenses paid trip to Los Angeles for a day of fitness, spa services, dining and night-clubbing with Hollywood Tans' three "Tan-bassadors" (or spokespersons): national champion gymnast Brandon Wynn, former "Playmate of the Year" Dalene Kurtis, and internationally known go go dancer and music video performer Maya Michelle Rew.

"Our Season Premiere Day is a perfect way to celebrate the end of winter, prepare for sunny vacation destinations and get ready to look great in spring fashions," said Lewis Shender, president and chief executive officer of Hollywood Tans Group. "Our salon owners, staff and customers have embraced this annual free tan day as a rite of spring. We offer a wide range of indoor tanning memberships, packages and products, so there's something for everyone. Everyone -- whether they already tan or just want try the experience -- is invited to tan for free at Hollywood Tans salon on March 10."

Hollywood Tans will promote its Season Premiere Day with a large-scale nationwide marketing campaign. The campaign will include advertisements on broadcast and cable television, radio, and the internet, as well as public relations events and a far-reaching social media campaign designed to engage Hollywood Tans' target consumers.

Consumers can locate the nearest Hollywood Tans salon on the company's website at www.hollywoodtans.com. Free tans will be available at participating salons only.

About Hollywood Tans

Hollywood Tans is a nationwide chain of over 140 indoor tanning salons providing both UV and sunless tanning services. Hollywood Tans salons are independently owned and operated and are the exclusive U.S. outlets for Hollywood Tans-branded lotions and products. Its salons focus on stand-up tanning, which provides great results in less time than traditional tanning beds.

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