April 05, 2007 08:00 ET

Home Décor Products Features buySAFE Trust and Safety Services

Leading Home Improvement e-Tailer Incorporates buySAFE's Seal and Bonding Service Onto Its Network of Websites

ARLINGTON, VA -- (MARKET WIRE) -- April 5, 2007 -- buySAFE, Inc. (, the leading trust and safety company for e-commerce transactions, today announced that Home Décor Products (, the leading home improvement e-Tailer, has selected buySAFE's Trust Seal and bonding services for seven of its websites. Customers of Home Décor Products will now see the buySAFE Seal, one of the strongest trust signals in e-commerce, and will also be able to guarantee their purchases with a buySAFE bond guarantee at checkout when shopping on,,,,,, and The company's will integrate with buySAFE later in 2007.

"buySAFE is partnering with leading online retailers such as Home Décor Products to create a win-win scenario by making online shopping a trusted, reliable and worry-free experience for customers," said Jeff Grass, CEO, buySAFE. "By ensuring that every online transaction is a safe and trusted one, buySAFE aims to increase customer satisfaction while boosting conversion rates, revenue, and profits on the Home Décor Products' websites."

The buySAFE Seal certifies to online shoppers that the merchant they are buying from is trustworthy and reliable, has been rigorously screened, and is continuously monitored by buySAFE. To qualify for the buySAFE Seal, online merchants must pass the buySAFE certification process, which ensures that they are financially sound, reliable, and committed to delivering on the terms of the sale. buySAFE is the world's first and only company to use surety bonds to guarantee online transactions, and is backed by leading surety providers Liberty Mutual, Travelers and ACE USA.

"Home Décor Products' mission is to sell products for every inch of the home, with a range of price tags that fits every household budget," said Mike Golden, President and CEO, Home Décor Products. "We chose to integrate buySAFE onto our network of websites because we believe it is the best solution for increasing customer satisfaction and confidence with our enormous and diverse customer base."

Home Décor Products is an authorized dealer of products from more than 750 premium brand-name kitchen, bath, hardware, lighting, tableware, fireplace, outdoor and home decor manufacturers. The company offers more than 2 million home-improvement products at competitive prices through its ten websites, each specializing in different segments of the growing home-improvement market.

buySAFE's announced last week that DVD Planet, the third largest DVD retailer on the Internet, has chosen the buySAFE Trust Seal and bonding services for its website. buySAFE also recently announced that shopping cart provider Cart32 has integrated the buySAFE trust solution into its suite of e-commerce products, and that cart provider 3dCart will also soon be integrating the buySAFE solution. buySAFE also recently announced that MIVA Small Business Solutions and Zoovy are offering their merchants the ability to integrate the buySAFE Seal and bonding services.

About buySAFE

buySAFE, Inc. helps to create a safe, and stress-free online shopping environment. buySAFE certifies merchants, identifies reputable online businesses with the buySAFE Seal, and uses surety bonds to provide broad protection for individual buyers from online transaction risks. buySAFE has issued more than 11 million surety bonds on individual online purchases. buySAFE also benefits online merchants by increasing trust and confidence of their shoppers, which results in higher website conversion rates. There are currently more than one million items bonded with buySAFE that can be found at buySAFE is headquartered in Arlington, Virginia. More information can be found at

About Home Décor Products

Home Décor Products, Inc. a leading pure-play online retailer of kitchen and bath products, appliances, and related items for the home, operates ten websites focusing on different segments of that market. Those websites are:,,,,,,,, and, Home Décor Products' first website, serves as the flagship retail outlet for the Company. The site boasts a strong catalogue of luxury products manufacturers at competitive prices, including Toto, Jado, Herbeau, Lenox, Waterford, Versace, Quoizel, Viking, and more.

Home Décor Products, Inc. is an authorized dealer offering more than 750 branded kitchen, bath, hardware, lighting, tableware, fireplace, outdoor and home Décor products at competitive prices. Home Décor Products, Inc. also sells its products in the B2B market, operating a Professional Partnership Program comprised of more than 5,000 architects, designers, general contractors and builders.

Contact Information

  • Media Contact:
    Morgan Magilligan
    Atomic PR
    (415) 402-0230
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