SOURCE: MarketLive, Inc.

MarketLive, Inc.

October 16, 2014 08:15 ET

Home Furnishings Maker 'Company C' Scales National Brand With MarketLive's E-Commerce Technology Platform

Website Store Brings Authentic Brand to Online Consumers; Efficient Ordering to Wholesale Customers

PETALUMA, CA--(Marketwired - Oct 16, 2014) -  MarketLive, the leading Total Commerce platform for high-growth retailers, today announced that home furnishings designer and manufacturer Company C has re-designed and re-launched its retail consumer commerce website and its wholesale B2B partner website on MarketLive's technology platform.

"Our brand story really comes across in the new online store. The new B2B site makes us very easy to do business with and gives us the ability to scale quickly, which is important for us as an emerging National brand," said Walter Chapin, CEO and founder of Company C. "The go-live day for the re-launch went flawlessly, with good planning and a tight project team. If there were any pressure points during the launch, they were well disguised. Now that we are on the MarketLive platform, everything just works."

In addition to technical and performance improvements, the hallmark of the re-launch is an online shopping and brand experience for consumers that closely matches the colorful merchandising strategy that differentiates Company C in their catalogue and stores. The company skillfully designs products and creates compelling visual merchandising displays to show how to make homes colorful, with a coordinated approach across products that helps consumers and businesses alike select looks that will improve their home and business settings.

"Total integration of online and mobile shopping experiences has been somewhat of a holy grail for retailers, and that is what we've delivered for Company C, for both consumer and business audiences," said Ken Burke, founder and CEO of MarketLive. "In one single application of the MarketLive platform, we have provided Company C with the ability to leverage their product set across both B2C and B2B sites, providing the ability for both types of customers to shop online with the functionality they need while enjoying a consumer-style shopping experience." 

Company C designs and manufactures rugs, fabrics, bedding, furniture and home accessories and sells through a network of more than 1,000 wholesale partners, as well as through company-owned retail stores. Their unique ability to tie color in to their merchandising strategy sets them apart in the marketplace.

MarketLive's e-commerce platform replaced a complex network of home-grown IT solutions and enables Company C to continue to scale its operations to become a National brand leader with better ordering logistics, better segmentation and targeted marketing capabilities, better SEO strategies and performance metrics, and an overall faster technology platform to please consumer shoppers and wholesale partners alike. MarketLive's technology powers both a dedicated B2B portal for Company C's wholesale partners and designers, and a completely new website store for consumer shoppers.

About Company C

Company C is a leading manufacturer of colorful home furnishings. Founded in 1994 by Christine and Walter Chapin, the company that began as a one-room garage operation has grown to include over 1,000 wholesale partners worldwide, three exclusive retails stores, and an e-commerce website. 

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About MarketLive

Since 1995, MarketLive, Inc. has been the leading provider of e-commerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® Customer Driven Commerce technology and services solution integrates commerce across all channels, enabling merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates.

The MarketLive platform is the most retail-targeted, fully featured, customizable e-commerce solution on the market today. MarketLive powers many successful retail e-commerce sites, including Armani Exchange, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg Diamonds, John Deere, Title Nine, Intermix and others.

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Contact Information

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