SOURCE: MarketLive, Inc.

MarketLive, Inc.

April 23, 2014 08:15 ET

Home Furnishings Manufacturer 'Company C' Moves Web Operations to MarketLive E-Commerce Platform

Selects MarketLive for New B2B Site for Wholesale Partners and Designers

PETALUMA, CA--(Marketwired - Apr 23, 2014) - MarketLive, the leading Total Commerce platform for high-growth merchants, today announced that home furnishings manufacturer Company C is moving its retail commerce website and launching its wholesale website on MarketLive's SaaS platform. The new websites will serve content to multiple audiences -- consumers, wholesalers, interior designers and media -- and gather vital metrics to allow the manufacturer to make quick business decisions.

Company C designs and manufactures rugs, fabrics, bedding, furniture and home accessories and sells through a network of more than 1,000 wholesale partners, as well as through three company-owned retail stores. In addition, Company C generates approximately 10% percent of its revenues via its online store. The decision to re-platform its online store on MarketLive's e-commerce platform was driven by the needs for both an improved, more advanced consumer retail site and a dedicated B2B site. 

"There are lots of agencies that can put up a website, but the MarketLive team understands the interplay between content, engagement, path to purchase, and customer loyalty. They understand e-commerce and place emphasis on the customer experience," said Walter Chapin, president and co-founder of Company C. "We also wanted flexibility and self-sufficiency with the new platform -- the ability to control content and product displays ourselves. Plus, quite a few of the features and functions that we were paying extra for before, things like reviews, are included out-of-the-box with MarketLive."

MarketLive's e-commerce platform will provide a dedicated B2B portal for Company C's wholesale partners and designers featuring the tools they need to place orders, look up pricing, access inventory levels, and receive selling tools and collateral. On the consumer retail website, the platform will allow shoppers to explore Company C color and design, and order colorful home furnishings that coordinate in an intuitive, easy way. 

"Company C has a strong brand and a distinct look, and we look forward to a true partnership relationship as we build out the new websites," said Ken Burke, founder and CEO of MarketLive Inc. "The look, feel, voice and graphic design of the site will be led by Company C's vision, while MarketLive brings the technology to optimize product presentation, streamline path to purchase, apply segmentation and best practices, and enhance their insistence on a great customer experience."

About Company C
Company C is a leading manufacturer of colorful home furnishings. Founded in 1994 by Christine and Walter Chapin, the company that began as a one-room garage operation has grown to include over 1,000 wholesale partners worldwide, three exclusive retails stores, and an e-commerce website. 

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About MarketLive
Since 1995, MarketLive, Inc., has been the leading provider of eCommerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® Customer Driven Commerce technology and services solution integrates commerce across all channels, enabling merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates.

The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers many successful retail eCommerce sites, including Armani Exchange, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg Diamonds, John Deere, Title Nine, Intermix and others.

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Contact Information

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