SOURCE: Home Health Care Management, Inc.

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August 17, 2015 12:19 ET

Home Health Care Management, Inc. Selects Constance Morrison as New President & CEO

Morrison to Lead Non-Profit Agencies: Berks VNA, VNA of Pottstown and Advantage Home Care

WYOMISSING, PA--(Marketwired - August 17, 2015) - After an extensive search, Constance Morrison has been appointed the new president and chief executive officer (CEO) of Home Health Care Management, Inc. (HHCM) to lead its non-profit organizations, including Berks Visiting Nurse Association (VNA), VNA of Pottstown and Advantage Home Care.

"On paper, her professional achievements alone prove that Constance is an effective clinical and fiscal steward for the organizations she serves. In person, her enthusiasm and ambition are contagious. She will be a phenomenal advocate and leader for moving Home Health Care Management and its family of companies forward for the next 100 years," said HHCM Board Chairperson Dr. Karen Thacker, dean of college of professional programs and associate professor of nursing for Alvernia University, Reading, Pa.

Morrison will focus primarily on Population Health Initiatives growth and technology advancement for HHCM's family of companies. As a veteran and an accomplished professional in the home and health care field, Morrison has a proven record of growth and positive change in home health organizations. Throughout her career, she has led organizations to increase employee and patient satisfaction, compliance, census and productivity.

"I'm focused on working collaboratively with our staff and business partners to show the full spectrum of home care we can provide to residents in our communities. For the health care professionals, we plan to enhance relationships with physician leaders to reduce readmissions and improve clinical outcomes," said President and CEO Constance Morrison, Home Health Care Management, Inc., which is the parent organization of Berks Visiting Nurse Association (VNA), Pottstown VNA and Advantage Home Care.

Morrison has a well-established track record of growing productivity and profitability. She is a professional clinician with strong business skills and more than 20 years of expertise in the home and health care industry. Reputed in her field, she has consulted hospital-based and for-profit agencies in the U.S. for more than a decade with Healthcare Concepts, Memphis, Tenn., which she will continue.

Most recently, she was executive director of Home Care Maryland, which is a home health agency owned by Lifebridge Health and FutureCare Health and Management, including Sinai Hospital and Northwest Hospitals in Baltimore, Md., and 12 long-term care facilities. Under Morrison's leadership, Home Care Maryland grew from a small company to a regional provider and grew its census from 75 patients to more than 600. It achieved company goals to become Joint Commission accredited, gain Blue Cross and Aetna contractors, and improve both patient and employee satisfaction. It also increased the reimbursement per Medicare episode.

For nearly 22 years, Morrison proudly served in the U.S. Navy Reserve as a physician assistant, retiring in July 2011. She was a clinical member of the Naval Reserve with multiple commands. Some included Desert Storm Veteran with Fleet Hospital 15, MIUW 204, MIUW 206, Cargo Handling Battalion 8, BUMED, Dental Battalion SEA, and deployments to support units after September 11.

Morrison served as the state operations director in West Virginia and Ohio for the LHC Group, Lafayette, La., where she oversaw 16 agencies and helped each retain Joint Commission accreditation and state licensure.

Previously, Morrison was the executive director for home health and hospice at Good Samaritan Health System, Lebanon, Pa. She was responsible for managing the strategic redirection of the organization upon completing a revenue recovery plan that netted over $1.6 million to the bottom line.

Prior to the LHC Group, she was the regional director for Senior Health Care Classic Residence by Hyatt, Hollywood, Fla., where she was responsible for managing home health services for eight sites of Continuous Care Retirement Community and assisted living communities.

Morrison earned a Bachelor of Arts degree in Administration from Immaculata University, Immaculata, Pa. Morrison is affiliated with National Association of Home Care and Pennsylvania Homecare Association. She currently resides in Mohnton, Pa., with her husband.

About Home Health Care Management, Inc.
Home Health Care Management, Inc. (HHCM), a Pennsylvania-registered 501(c)(3) nonprofit, is the parent and management organization for Berks Visiting Nurse Association (VNA), Pottstown VNA, and Advantage Home Care. The mission of HHCM and its subsidiaries is to provide home and community-based health care related services with a focus on helping individuals achieve a level of physical and emotional well-being and independence in their home of choice. Within the financial constraints of our organizations, we will provide care to patients without regard for their ability to pay.

Collectively, they serve nine counties in southeastern Pennsylvania. Pottstown and Berks VNAs provide advanced nursing and therapies (physical, occupational and speech), medical social work, dietician services and hospice. Berks VNA's specialty programs include Congestive Heart Failure Disease Management, Diabetes Disease Management, COPD Management, Wound Ostomy and Continence Care, IV therapies, Telehealth/ Telemonitoring, Psychiatric/Mental Health Home Care, Maternal/Child Health Care, Palliative Care and Hospice. Advantage Home Care offers private duty assistance for the elderly and individuals suffering from an illness, in need of long-term care, or in-home help including new mothers. For more information, please visit hhcminc.org or call 1.855.THE.VNAs.

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