SOURCE: Home Health International Inc.
VERO BEACH, FL--(Marketwire - Jun 26, 2012) - Home Health International Inc. (PINKSHEETS: HHII) announced today that it has selected a Marketing Group to spearhead marketing efforts for its home health services and medical supplies and equipment sales.
The Marketing Group will immediately and aggressively market Home Health International's breadth of home health services, which include skilled nursing, PT, OT, speech-language therapy, cardiac and pulmonary care, neurorehabilitation, wound care, disease and pain management, and hospice services. A direct marketing campaign has been approved that will target assisted living communities and rehabilitation centers. The campaign's focus is on engaging these healthcare facilities in referral partnerships to increase Home Health International's patient census.
Concurrently, the Marketing Group is expanding Home Health International's online presence for the medical supplies and equipment side of HHII's business. An ecommerce website is in development that will provide an online store for the Company's durable medical equipment. This will allow Home Health International to expand its market reach to the national level. Additionally, a national e-marketing campaign has been approved that will target skilled nursing facilities, assisted living communities, hospice care centers, and independent living communities.
The Marketing Group selected by Home Health International has extensive experience in the durable medical equipment industry as well as the healthcare services market. Due to the Marketing Group's previous experience in this sector, the Group has strong relationships with supply side vendors and healthcare organizations. The Marketing Group plans to leverage these relationships to build brand recognition, increase new client capture, and boost customer affinity for Home Health International.
About Home Health International Inc.
Home Health International Inc. was incorporated in the State of Nevada on September 13, 2006. The Company was formerly known as Micro Mammoth Solutions, Inc. and operated as such until January 25, 2010. On January 26, 2010, the Board of Directors of the Company approved a Stock Purchase Agreement between the Company and all of the shareholders of Atlas Capital Partners, LLC. Following the acquisition of Atlas Capital Partners the shareholders approved an amendment to the Company's Articles of Incorporation changing the Company's name from Micro Mammoth Solutions, Inc. to Atlas Capital Holdings, Inc. The Company received shareholder and board approval to amend its Articles of Incorporation to change its name to Home Health International Inc. This change was approved by FINRA and became effective on March 26, 2012.
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such statements are subject to risks and uncertainties that could cause future results to differ materially from the forward-looking statements. You should consider these factors in evaluating the statements herein, and not rely on such statements. The forward-looking statements in this release are made as of the date hereof and Home Health International Inc. undertakes no obligation to update such statements.