SOURCE: Home Shopping Latino, Inc.

May 01, 2007 12:00 ET

Home Shopping Latino Hires IT Industry Leader, Scott Sedlack as Vice President, IT

MIAMI, FL -- (MARKET WIRE) -- May 1, 2007 -- Home Shopping Latino, Inc. (PINKSHEETS: HSPL), a Spanish TV network covering North America, today announced the hiring of Scott Sedlack to the position of Vice President, Information Technology for the company. Reporting to Frank Celecia, HSL President, Scott will be responsible for overseeing all aspects of HSL's technology and computer systems.

Sedlack, who most recently managed key areas of IT at E*Trade Financial Corporation from 1994 to 2007, has extensive experience in designing, creating and implementing multi-tiered, user-friendly, and secure software systems. Scott's immediate responsibilities will be to identify and implement the company's core software programs which are key to customer satisfaction. He will also be creating HSL's corporate web site and their Online Shopping web site. Scott will interface with HSL's account managers to ensure that the product ordering experience is seamless from the viewer's first order to product delivery at the viewer's home.

Scott has held several high-level positions covering all facets of IT including Software Design, Business Analysis, Project Management, Software Engineering as well as IT Management during his tenure with E*Trade Financial and LSI Logic Corporation. He created E*Trade's first web site and was instrumental in building that into E*Trade's current stock trading platform.

This new addition to the Home Shopping Latino, Inc. management team is key to the company's success, since the online strategy for HSL is integral to the company's growth.

Home Shopping Latino, Inc. and Viva TeleCompras will share the airwaves with such big names as HBO, National Geographic and Cinemax, and will be delivering their message through real-time broadcasts, an interactive web site experience, and co-ventures with cell phone companies.

"Scott's extensive experience in software and implementation uniquely qualifies him for this important position with Home Shopping Latino," says Frank Celecia, Chairman and CEO of Home Shopping Latino, Inc. "I'm confident that Scott will help us continue to ramp up our IT capabilities as we move toward our first broadcasts."

Forward-Looking Statements and Risk Factors

Statements made in this news release that relate to future plans, events of performances are forward-looking statements. Any statement containing words such as "believes," "anticipates," "plans," or "expects" and other statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Consequently, actual results could differ materially from the expectations expressed in these forward-looking statements. Reference is made to the Company's filings with the Securities and Exchange Commission for a more complete discussion of such risks and uncertainties.

Home Shopping Latino, Inc. (PINKSHEETS: HSPL), dba Viva TeleCompras, is an all Spanish Language Television Channel and Online Shopping web site. Expecting to tap into the considerable spending power of the growing U.S. Hispanic population, Viva TeleCompras and its accompanying web site, www.vivatelecompras.com, are being developed by Home Shopping Latino, Inc. will fill a niche required by 13 million Hispanic homes. Home Shopping Latino, Inc. is headquartered in Carson City, Nevada, and is traded on the OTC under the symbol HSPL.PK. For more information about Home Shopping Latino, Inc., please visit www.vivatelecompras.com.

Contact Information

  • Investor Relations Contact:
    Greg Martin
    310-589-9640 ext 1
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