SOURCE: Home Shopping Latino, Inc.

August 21, 2007 06:30 ET

Home Shopping Latino Joins the Electronic Retailing Association

This National Network Is a Gateway for Products to the Hispanic Community

MIAMI, FL--(Marketwire - August 21, 2007) - Home Shopping Latino, Inc. (PINKSHEETS: HSPL), dba Viva Telecompras, announced today that they will have a booth at the upcoming 17th Annual Convention of the Electronic Retailing Association in Las Vegas, NV, being held October 1 and 2. They will be accepting products to be aired on their Spanish network and online channel at their Booth.

Joining the Electronic Retailing (ERA) is a strategic move for HSL, Inc. since the Association fosters growth, development and acceptance of the worldwide companies who use the power of electronic media to sell goods and services. The association is known to represent the leaders in this industry, such as HSN, QVC, and ShopNBC at Home who are busy maximizing revenues through electronic retailing on television, online and radio. In addition, ERA strives to protect the regulatory and legislative climate so that their member electronic retailers can maximize their efforts to bring quality products and services to consumers. Currently, ERA is the sole voice for multi-channel marketers concerned with accountable advertising and bottom-line results.

"We are delighted to join ERA," said Frank Celecia, CEO and Chairman of HSL, Inc. "We are committed to becoming a major force in the Home Shopping on air and e-commerce space in Spanish and this association will help us in our efforts to be involved in legislations pertinent to our market. It also is the right place for us to preview and showcase the Home Shopping Latino channel."

"We are pleased to welcome Home Shopping Latino to the Electronic Retailing Association and its Latin America Council," said ERA President and CEO Barbara Tulipane. "ERA provides all its Latin members a community in which to augment business development, ensure best practices, and interact with retailers across borders globally."

Home Shopping Latino's booth at the show will be #107 and they are looking forward to meeting member retailers. Interested retailers should contact Greg Martin for individual vendor appointments or investor opportunities at 310-589-9640.

About Home Shopping Latino, Inc.

Home Shopping Latino, Inc. (PINKSHEETS: HSPL), dba Viva TeleCompras, is an all Spanish Language Television Channel and Online Shopping Website. Expecting to tap into the considerable spending power of the growing U.S. population, Viva Telecompras and its accompanying Website, www.vivatelecompras.com, which are being developed by Home Shopping Latino, Inc., a Delaware corporation, will fill a niche required by 10 million Hispanic homes. Home Shopping Latino, Inc. is headquartered in Carson City, Nevada. For more information about Home Shopping Latino, Inc., please visit www.vivatelecompras.com or call VP of Investor Relations, Greg Martin, at 310 589 9640 ext 1 or greg@vivatelecompras.com

Forward-Looking Statements and Risk Factors

Statements made in this news release that relate to future plans, events or performances are forward-looking statements. Any statement containing words such as "believes," "anticipates," "plans," or "expects" and other statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Consequently, actual results could differ materially from the expectations expressed in these forward-looking statements. Reference is made to the Company's filings with the Securities and Exchange Commission for a more complete discussion of such risks and uncertainties.

Contact Information

  • Investor Relations Contact:
    Greg Martin
    310-589-9640 ext 1
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