SOURCE: Source Direct Holdings, Inc.

September 27, 2005 09:30 ET

Home Shopping Network Catalogue Expands Source Direct's Distribution; Nationwide Advertising Campaign Currently Under Way

IDAHO FALLS, ID -- (MARKET WIRE) -- September 27, 2005 -- Source Direct Holdings, Inc. (OTC BB: SDRT) today announced it has expanded its distribution into the Home Shopping Network catalogue, Improvements. Home Shopping Network is a global, multi-channel retailer reaching more than 85 million U.S. households, generating $2.4 billion in annual sales, and delivering 50 million packages worldwide in 2004 alone. Source Direct sees this move as the stepping stone to still greater distribution opportunities with this mega-retailer, as HSN expands its catalogue portfolio through numerous acquisitions currently under way.

The HSN distribution expansion adds to Source Direct's current distribution through the nation's No. 1 retailer as well as an already thriving network of 4,386 major national retail outlets including Albertsons, Kroger, Safeway, and Kmart Super Centers.

Nationwide brand preference for Stain Pen® is also being supported with advertising in the September issues of two of America's most widely read women's magazines: Redbook and Woman's Day, with a combined paid circulation exceeding 6.4 million.

Source Direct Holdings, Inc. is aggressively expanding into new and highly effective channels of distribution with innovative, proven products that successfully compete with national brands through superior quality and attractive price points. Source Direct is a state-of-the-art cleaning technology company headquartered in Idaho Falls, Idaho, with manufacturing facilities in Nampa, Idaho. The company manufactures and markets a proprietary line of all-purpose, all-surface, highly effective, non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household, commercial, industrial and private-label automotive cleaning products industry. Simply WoW® is a registered trademark; Stain Pen® and "Works On The Spot"® are trademarks of Source Direct Holdings, Inc.

Forward-Looking Statements

Certain statements contained in this press release are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Statements containing terms like "believes," "does not believe," "plans," "expects," "intends," "estimates," "anticipates" and other phrases of similar meaning are considered to imply uncertainty and are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. Factors that could cause or contribute to such differences include those discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The Company cannot guarantee its future results, levels of activity, performance or achievements.

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