SOURCE: Homeminders

April 23, 2007 09:00 ET

Homefree Gets Makeover

SCOTTSDALE, AZ -- (MARKET WIRE) -- April 23, 2007 --Homefree, a personalized Web service that simplifies maintenance and management for homeowners, has undergone its own makeover. The system now boasts a new name, Homeminders™, to better reflect the value it provides, a newly polished Web site that makes setup and navigation easier and new features that make it even more useful.

Homeminders provides a comprehensive, customized home maintenance plan with personalized upkeep schedules, empowering homeowners to make important decisions quickly and easily. The Homeminders system helps homeowners easily identify how and when to perform preventive and routine maintenance, allowing them to save time and money while eliminating stress.

"A home is much more than just shelter from the elements," said Tom Blondi, CEO of Ethix Media. "It's now a gourmet restaurant, deluxe entertainment area, movie theater, athletic center and office suite. All these additional functions come with new systems, appliances and technologies that make ongoing maintenance more complex."

Homeminders has been redesigned to make it easier for users to sign up, log in and start maintaining their homes. New features were added to allow homeowners to add information about their favorite contractors or handymen, including phone numbers and notes about their work, prices and quality. Users can also upload and save documents, such as warranty information, manuals and product specifications, so vital home information is always at their fingertips.

Real estate agents, homebuilders, loan officers, title and insurance companies and other professionals can customize Homeminders and offer it to their clients as an ideal closing gift and brand loyalty program. By adding a company logo and contact information, the Homeminders system doubles as an ongoing marketing resource that lets the sponsor stay in touch with their clients long after closing. New enhancements to the Homeminders system lets sponsors easily activate the gift subscriptions right from their desktop.

"The Homeminders system frees homeowners from many of the stresses associated with home maintenance. Thanks to our loyal users' feedback, we believe the updated features and functions will be appreciated by existing subscribers and help attract new people who are looking for an easy way to stay on top of their home's upkeep," Blondi concluded.

Homeminders is the flagship product of Ethix Media. For more information about the product, visit

About Ethix Media

Ethix Media was founded in 2004 by Jack Cleeves and Lawrence W. Smith, PhD, to empower homeowners to make intelligent choices about their homes through an array of products and services. Centered on alleviating the stresses of homeownership, its premier service, Homeminders, is a personalized online resource for busy homeowners that provides a customized home maintenance plan and personalized upkeep schedules. The Homeminders system organizes home details into a dashboard view, so maintenance decision making can take just minutes per month, saving homeowners time and money while eliminating stress. Homeminders also features articles and resources from leading industry experts to educate homeowners about important home maintenance issues. For more information, please visit or call 1-888-TO-ETHIX.

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