SOURCE: Ethix Media

January 29, 2007 15:42 ET

Homefree Puts Detailed Home Information at New Home Buyers' Fingertips

Homefree™ Builder Edition Reduces Home Buyers' Post Sale Reliance on Builder for Customer Service

SCOTTSDALE, AZ -- (MARKET WIRE) -- January 29, 2007 -- Home builders now have a reliable tool to ensure that critical information about a home is available at the fingertips of the home buyer, 24/7. With Homefree's Builder Edition, produced by Ethix Media, LLC, home builders can now preload information about each new home, including PDF files, graphic images, Web links and more, providing buyers the information they'll need to efficiently maintain their new home.

Loaded with data, including a full home inventory of materials, systems, serial numbers and appliances, Homefree provides important maintenance information to home buyers, such as when to change each filter, along with other preventive maintenance recommended for their specific home. The Homefree Builder Edition also allows the builders to upload frequently-requested information for their customers to reduce unnecessary support calls and increase customer satisfaction. Home builders can easily include links to important Web sites and PDFs where home buyers can access everything from floor plans to their custom paint colors with just one click.

Homefree has generated a lot of buzz in the home builder industry because of its ability to convert the important details in a home into an online, personalized home maintenance plan. Builders can offer their customers ready-to-use subscriptions to Homefree, fully customized with information specific to their new home.

"Typically when buying a new construction home, homeowners get a big, thick binder packed with information about their new home. That's something that can be overwhelming, and could easily get ruined or lost," said Tom Blondi, CEO of Ethix Media, the makers of Homefree. "Homefree ensures that information on everything from resetting the timer on the sprinkler system to the type of carpeting in their home is stored electronically and is easily accessible by homeowners whenever they need it."

With Homefree, home buyers need only glance at the dashboard on their personalized site to keep on top of year-round home maintenance issues. Each online subscription to Homefree is customized for the home buyer and includes helpful monthly e-mail reminders with recommendations specific to their home. To learn more about how to offer Homefree to your home buyers at a discounted rate, please visit

About Ethix Media

Ethix Media was founded in 2004 by Jack Cleeves and Lawrence W. Smith, PhD, to empower homeowners to make intelligent choices about their homes through an array of products and services. Centered on alleviating the stresses of homeownership, its premier service, Homefree, is an online, personalized toolbox that provides an at-a-glance view of a home's maintenance status. For Web-savvy homeowners overwhelmed by the stresses of home management, Homefree's resources and preventive upkeep schedules help save time, money, and worry. Homefree organizes home details into a dashboard view, so maintenance decision-making can be streamlined to take just minutes per month. For more information, please visit or call 1-888-TO-ETHIX.

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