SOURCE: Habeas

April 11, 2006 08:00 ET

HomeGain Boosts Email Deliverability to Major ISP Inboxes With Habeas

Email Reputation Company Helps Online Real Estate Pioneer Stay on the Whitelist With AOL, MSN and Yahoo!

MOUNTAIN VIEW, CA -- (MARKET WIRE) -- April 11, 2006 -- Habeas Inc. (www.habeas.com), the company that certifies the reputations of legitimate email senders, announced that HomeGain has selected the company's email reputation services to improve email deliverability to consumers, agents and brokers. Through the Habeas SafeList, HomeGain is ensured residence on the whitelists for a majority of the world's ISPs.

As a leading, online real estate resource, HomeGain uniquely meets buyers' and sellers' needs by providing information about REALTORS®, available homes and home values. Moreover, the company offers real estate professionals a choice of online marketing solutions to help connect them with buyers and sellers, build relationships and grow their business. With email being a primary demand generation driver and communication tool, HomeGain couldn't afford to have their email campaigns, member communications and newsletters ending up in spam filters. Habeas provided HomeGain with the support and service they needed, and since choosing Habeas, HomeGain has experienced a significant improvement in delivery rates.

"Today, with 77 percent of all homebuyers and sellers turning to the Internet and real estate agents following suit, HomeGain relies on providing information via email," stated Richard Sommer, CEO at HomeGain. "It is essential for us to have the support of a company like Habeas to ensure email deliverability to communicate to our agent and broker members, as well as provide requested information to the more than seven million monthly visitors coming to HomeGain.com."

As customers of Habeas, HomeGain's IPs were enrolled in AOL's Whitelist and FBL program and registered in Yahoo!'s whitelisting program. In addition, HomeGain was provided with assistance and effective measures for handling problems with reputable, as well as disreputable, blacklisting services.

"As issues of spam and poor email deliverability persist, organizations are becoming increasingly aware of how their email reputation can impact their bottom line," said Habeas CEO Des Cahill. "HomeGain is setting a great example by demonstrating their commitment to following best practices and establishing a trust with their receivers."

The Habeas Network consists of more than 100,000 receiving mail networks in over 170 countries representing ISPs and enterprises, such as corporations, universities and government agencies, who use Habeas to determine what mail should be delivered to the inbox. The Habeas Network provides enhanced delivery to over 600 million email inboxes worldwide.

About HomeGain

HomeGain© is the leading, online resource for connecting real estate professionals with buyers and sellers. Real estate agents and brokers have a choice of three advanced solutions to fit their individual needs. With over five million visitors per month and 300+ partnerships, including Yahoo!, Google, MSN, AOL and USA Today, agents and brokers trust HomeGain to connect to customers online, build relationships with local homebuyers and sellers, and grow their business. Founded in 1999, HomeGain operates as a wholly owned subsidiary of Classified Ventures, which acquired HomeGain in July 2005. Visit www.homegain.com to learn how to connect, build and grow™ today.

About Habeas Inc.

Email as a communications medium has become inconsistent and unreliable. Habeas is building a sustainable model for email so that legitimate businesses can reliably use email to communicate with their customers, and so that ISPs can be confident that email from these businesses consists solely of legitimate, business-critical communications. Habeas' email accreditation and reputation solutions enable companies to identify themselves as adopters of email best practices; to outsource the monitoring and resolution of their email compliance and deliverability problems to experts at Habeas; and to track and increase the delivery rates of their legitimate email. For more information, visit Habeas on the web at www.habeas.com.

Contact Information

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