SOURCE: HomeGain

April 23, 2007 09:00 ET

HomeGain Re-Launches Instant Home Valuation Tool

Leading Real Estate Website Offers Free, Instant Home Valuations to Consumers With No Registration Required and Direct Connection to a Featured Real Estate Agent

EMERYVILLE, CA -- (MARKET WIRE) -- April 23, 2007 -- HomeGain, a leading online provider for connecting real estate professionals with home buyers and home sellers, today announced that it has re-launched its instant home valuation tool on HomeGain.com and HomeScout.com. The redesigned home valuation tool provides consumers with a free, instant estimate of their home's value, along with information on recent home sales and comparable home data -- all plotted on an interactive map.

HomeGain's new home valuation tool also features Source4Sellers™ subscribers under the banner, "Your Agent Connection™." Each of these subscribers will be displayed as the exclusive, featured agent in their market areas where home valuation requests are made on HomeGain.com and HomeScout.com. HomeGain also announced a new Claim Your Zip™ feature, whereby real estate agents can claim their zip code by registering online to become the exclusive featured agent for their market area.

HomeGain's General Manager, Louis Cammarosano, said, "While our instant home valuation tool is useful in giving our consumers preliminary indications of the value of their homes, we believe there is enormous added value in obtaining the professional opinion of a real estate agent in determining their homes' value. Agents know their local markets and play an important role, not only in setting the price, but also in the marketing and sale of our consumers' homes. For this reason, users of our instant home valuation tool are encouraged to contact featured HomeGain real estate agents to receive a professional comparative market analysis or to begin a dialogue about the home buying or selling process."

"The new features of our home valuation tool allow consumers to contact HomeGain's Source4Sellers agents directly," said Shawn Cannon, HomeGain's Source4Sellers Product Manager. "Source4Sellers agents can display their photo and contact information alongside the instant home valuation results rendered on HomeGain.com and HomeScout.com. This added feature provides enhanced exposure for these agents, as well as the ability to receive direct communications from consumers who would like to receive a Comparative Market Analysis or who simply have questions about the home selling process. In the coming months we will be adding features to further connect consumers with our real estate professionals."

HomeGain, which currently receives an average of five million visits to their website each month, first developed their home valuation tool seven years ago to enable anyone on the Internet to get an instant estimate of their home's value for free.

About HomeGain

HomeGain™ is a leading provider of online real estate solutions that connect agents and brokers with home buyers and sellers. HomeGain offers free services for finding and comparing a local agent, researching the value of a home and viewing homes for sale. Real estate agents and brokers use HomeGain's marketing solutions to connect to consumers, promote their services and grow their business. With an average of over five million website visits per month, HomeGain is the second most visited real estate website. Acquired by Classified Ventures in 2005, HomeGain has more than 300 online partnerships, including MSN, Yahoo! and USATODAY.com. Visit www.homegain.com or www.agentevaluator.com.

About Classified Ventures

Classified Ventures™ is a strategic joint venture among five media companies, including Belo Corp. (NYSE: BLC), Gannett Co. Inc. (NYSE: GCI), The McClatchy Co. (NYSE: MNI), Tribune Co. (NYSE: TRB) and The Washington Post Co. (NYSE: WPO), whose objectives are to collectively capitalize on the revenue growth in the online advertising categories of automotive, real estate and rentals. To execute on its objectives, Classified Ventures has four leading businesses -- Apartments.com, Cars.com, HomeGain and Homescape. Visit www.classifiedventures.com.

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