SOURCE: PetSmart Charities

PetSmart Charities

May 24, 2010 21:12 ET

Homeless Pets Get Star Treatment During Stay in Petsmart Charities®' Adoption Centers

PHOENIX, AZ--(Marketwire - May 24, 2010) -  Every day, PetSmart Charities offers more than 2,000 animal-welfare organizations throughout North America the opportunity to showcase adoptable pets in all 1,149 PetSmart® stores. Purina® Pro Plan® and Tidy Cats® will be supporting these everyday adoptions by providing the nourishment and necessary pet supplies needed to help these homeless animals look and feel their best.

In the U.S. alone, an estimated 6 to 8 million dogs and cats enter animal shelters each year, but 3 to 4 million never find homes. That's why the PetSmart Charities adoption centers are a lifesaving alternative for animal-welfare organizations. With increased visibility and space, shelters and rescue groups are able to find homes for even more pets every year. For every minute that a PetSmart Charities adoption center is open, one pet's life is saved. Since 1994, PetSmart Charities has found homes for more than 4 million pets.

Purina® Pro Plan® and Tidy Cats® are providing food and litter to all pets in the PetSmart Charities adoption centers. Additionally, Purina® Pro Plan® is donating $400,000 to PetSmart Charities to help support lifesaving programs. Adoptable cats housed in the adoption centers 24 hours a day, seven days a week will receive food, litter and litter pans. All new adoptive pet parents will receive free samples of dog or cat food and kitty litter when they adopt a pet from a PetSmart Charities adoption center.*

"Every homeless animal deserves the opportunity to find a forever, loving home," said Kevin Hill, shopper marketing manager, Nestlé Purina PetCare Company. "Our goal with this partnership is to help improve the lives of homeless pets by providing them with high quality nutrition as well as other important pet care supplies. We hope by providing these essentials, these pets and new pet owners can now focus on other important matters like growing a bond for life."

"Purina Pro Plan, Tidy Cats and PetSmart Charities are working together to save the lives of homeless pets through everyday adoptions," said Executive Director of PetSmart Charities, Inc. Susana Della Maddalena. "For so many pets, being exposed to potential adopters through the in-store adoption centers is critical to finding the lifelong, loving homes they deserve. With the generous support of Purina, we can make sure that every pet who stays in one of our adoption centers is comfortable and well-fed."

"At PetSmart Charities, we want to make sure that every pet has the chance for a happy, healthy life," continued Della Maddalena. "This partnership between Purina Pro Plan, Tidy Cats and PetSmart Charities will help get us closer to ending the tragedy of euthanasia."

*Excludes pets adopted during national adoption events.

About PetSmart Charities
Established in 1994, PetSmart Charities, Inc. is an independent, nonprofit 501(c)(3) organization that creates and supports programs that save the lives of homeless pets, raise awareness of companion animal-welfare issues and promote healthy relationships between people and pets. The largest funder of animal-welfare efforts in North America, PetSmart Charities has provided $110 million in grants and programs benefiting animal-welfare organizations and, through its in-store adoption program, helped save the lives of more than 4 million pets. To learn more about how PetSmart Charities is working toward its Vision of a lifelong, loving home for every pet, visit or call 1-800-423-PETS.

About Nestlé Purina Pet Care
Nestlé Purina PetCare promotes responsible pet care, community involvement and the positive bond between people and their pets. A premier global manufacturer of pet products, Nestlé Purina PetCare is part of Swiss-based Nestlé S.A., the world's largest food company.

Contact Information

    Kim Noetzel
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    (602) 319-9708 - Wireless