SOURCE: Ethix Media

June 12, 2007 09:00 ET

Homeminders Enhances Branding and Lead Generation for Customers and Partners With New Software Release

SCOTTSDALE, AZ--(Marketwire - June 12, 2007) - Companies now have an even better way to market and retain customers with Ethix Media's latest Homeminders release, version 2.7. Homeminders, the company's flagship product, provides homeowners with an online maintenance plan customized to their home. With Homeminders, enterprises such as real estate firms, contractors, home builders, title agencies, warranty companies, and others now have a unique and valuable way to show their appreciation and provide "customer-for-life" service to their clients long after the sale has been completed. The newest release also allows for multi-level branding, providing sponsors with the ability to promote other professional service providers to their customer.

Multiple businesses and service professionals are involved in the home purchase process, and each one has a vested interest in making it a satisfying experience for the home buyer. The challenge is how to keep that customer happy long after the closing, while also promoting the company brand and contact information needed for repeat sales and referrals. With Homeminders' multi-level branding solution, the gifting sponsor can include and promote several companies that collaborated during the sales process. On each Homeminders Web page and with every monthly email, the homeowner is reminded of the many organizations that helped them complete the sales/buying process.

For the homeowner, the Homeminders system creates a customized, complete maintenance plan that simplifies the management of a home and provides a central Web-based storage solution for owner's manuals, warranty documents, receipts and photo records. In addition, expertly written, personalized monthly email reminders help homeowners make important decisions about their homes quickly and easily.

Also included in version 2.7 is access to a robust database of local, certified service providers through a new partnership with ServiceMagic®, Inc. The ServiceMagic database helps connect homeowners with contractors based on specific criteria and their geographic area.

Once the homeowner selects a contractor, they can attach the contractor's information to relevant monthly email reminders to make it easy to manage the process. For example, when a monthly email alerts a homeowner that it's time to have their water heater serviced, they can also choose to send their plumber that same reminder along with a request to call or email the homeowner about performing that service.

"The guiding principal behind the Homeminders system is making the process of home ownership easier, not only for the homeowner, but also for the many companies involved," said Tom Blondi, CEO of Ethix Media. "These new features show our commitment to homeowners by making it even easier for them to complete important maintenance. For the professionals who sponsor subscriptions for their customers, we are strengthening our commitment to helping them keep their customers happy long after the sale and closing."

Specially branded versions of Homeminders are available throughout the United States from real estate professionals, title agents and loan officers -- for example, anyone who sponsors a gift subscription for their home buyers. Other partnerships have been developed with home builders including Rilington Communities (in coordination with Stewart Title of California). ZipForm's recent integration with Homeminders makes it faster and easier to create subscriptions for clients and prospects. An affiliated program offered by LoanToolbox enables their loan officer members to include Homeminders in their home closings. An upcoming integration with Cyberhomes™ from Fidelity National Real Estate Solutions will take advantage of the Homeminders library of content with special offers to Cyberhomes users.

Homeminders is the flagship product of Ethix Media. For more information about the product, visit www.homeminders.com.

About Ethix Media

Ethix Media was founded in 2004 by Jack Cleeves and Lawrence W. Smith, PhD, to empower homeowners to make intelligent choices about their homes through an array of products and services. Centered on alleviating the stresses of homeownership, its premier service, Homeminders, is a personalized online resource for busy homeowners that provides a customized home maintenance plan and personalized upkeep schedules. The Homeminders system organizes home details into a dashboard view, so maintenance decision making can take just minutes per month, saving homeowners time and money while eliminating stress. Homeminders also features articles and resources from leading industry experts to educate homeowners about important home maintenance issues. For more information, please visit www.ethix.com or call 1-888-TO-ETHIX.

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