Century 21

May 09, 2013 19:17 ET

Homeowners Look to Curb Appeal to Increase Their Property Value

CENTURY 21 Canada Launches Campaign to Educate Consumers on the Value of Outdoor Upgrades

VANCOUVER, BC--(Marketwired - May 09, 2013) - Due to an overwhelmingly positive consumer response to the CENTURY 21 Canada Open House Weekend Blitz campaign, the CENTURY 21 Canada System is launching a Curb Appeal campaign on May 8, 2013 to continue educating homeowners on the tangible value they can add to their homes.

"Our System members are always helping consumers maximize their investment, and Curb Appeal has a big impact," said Don Lawby, President of CENTURY 21 Canada. "Upgrading outdoor spaces adds functionality for homeowners and value to their homes when it's time to sell."

The Curb Appeal campaign also has a contest component where the winner will receive a professional consult and landscaping blueprint from celebrity outdoor designer Carson Arthur, helping them get the most value from their outdoor spaces. Consumers can enter online at until May 31, 2013.

Throughout the campaign, Arthur will be providing curb appeal improvement tips on the CENTURY 21 Canada Facebook and Twitter pages along with proven statistics to help homeowners make targeted landscaping choices.

"Homeowners are seeing the true value of their green spaces," Arthur said. "Curb Appeal is a buyer's first impression, and everything from trees to decks adds assets to a home."

The CENTURY 21 Open House Weekend Blitz winner will receive a visit from Arthur, who will design their outdoor space and present them with a $1200 Black & Decker prize pack to help keep it fresh.

About Century 21 Canada Limited Partnership

Century 21 Canada Limited Partnership ( is a real estate franchisor with exclusive rights to the CENTURY 21 Brand in Canada. With approximately 7,000 independently owned and operated franchised broker offices worldwide, the CENTURY 21 System is the world's largest residential real estate sales organization, providing comprehensive training, management, administrative and marketing support for its members in 73 countries and territories worldwide. As an exclusive Sponsor in the real estate category of the AIR MILES® Reward Program, only the CENTURY 21 organization in Canada can offer customers reward miles on real estate transactions.

®/™ trademarks owned by Century 21 Real Estate LLC used under license or authorized sub-license. ©2012 Century 21 Canada Limited Partnership.

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Contact Information

  • Contact information
    Communications at CENTURY 21 Canada
    (604) 606-2164